Franchising in Ukraine: The Realities and Prospects of Development in the Conditions of Martial Law
The article is aimed at studying the development of franchising in Ukraine in the prewar period, as well as its realities, features and prospects for development under martial law. It is noted that after the declaration of martial law on the territory of Ukraine and the beginning of the active phase...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2022-12-01
|
| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2022-12_0-pages-145_153.pdf |
| _version_ | 1797801905262428160 |
|---|---|
| author | Grygorenko Tetyana M. |
| author_facet | Grygorenko Tetyana M. |
| author_sort | Grygorenko Tetyana M. |
| collection | DOAJ |
| description | The article is aimed at studying the development of franchising in Ukraine in the prewar period, as well as its realities, features and prospects for development under martial law. It is noted that after the declaration of martial law on the territory of Ukraine and the beginning of the active phase of military actions, most of the business was actually paralyzed due to various factors and the impossibility of carrying out economic activities by enterprises located in the territory of hostilities. Instead, franchising is an up-to-date economic model for organizing and carrying out entrepreneurial activities that will allow businesses to survive and develop in this difficult time for the country. The accomplished analysis of the dynamics of franchising in Ukraine for 2017–2020 showed that franchising has been slowly but steadily developing in recent years, which justifies the annual increase in the number of franchisers and franchised facilities, an increase in the number of domestic and foreign brands in the franchise market. Precisely the increase in the share of Ukrainian franchises has been determined, since the franchise business model itself better takes into account local realities. The franchising created in Ukraine is more adapted to local market requirements; Ukrainian franchises are competitive, have a comprehensive business development program and strong support after the launch of a franchise project; the domestic franchising is directed towards further cooperation on a long-term basis. Based on a study by the financial portal Fibi, a rating of the best franchises in Ukraine in 2022 in trade, services and catering is compiled. It is also noted that during the wartime in Ukraine, some countries significantly simplified the rules for starting a business by Ukrainians, which facilitates the creation of a market for Ukrainian franchises abroad and the spread of national brands. It is defined that in order to support the Ukrainian economy during martial law, the government has introduced comprehensive changes to legislation and State-supported programs, which will help the development of entrepreneurship and the spread of franchising. |
| first_indexed | 2024-03-13T04:57:38Z |
| format | Article |
| id | doaj.art-5d7f118639ae4ff8852449603f1e84a6 |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-03-13T04:57:38Z |
| publishDate | 2022-12-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-5d7f118639ae4ff8852449603f1e84a62023-06-17T15:50:41ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2022-12-011253914515310.32983/2222-4459-2022-12-145-153Franchising in Ukraine: The Realities and Prospects of Development in the Conditions of Martial LawGrygorenko Tetyana M.0https://orcid.org/0000-0002-1941-6765State University of Trade and Economics / Kyiv National University of Trade and EconomicsThe article is aimed at studying the development of franchising in Ukraine in the prewar period, as well as its realities, features and prospects for development under martial law. It is noted that after the declaration of martial law on the territory of Ukraine and the beginning of the active phase of military actions, most of the business was actually paralyzed due to various factors and the impossibility of carrying out economic activities by enterprises located in the territory of hostilities. Instead, franchising is an up-to-date economic model for organizing and carrying out entrepreneurial activities that will allow businesses to survive and develop in this difficult time for the country. The accomplished analysis of the dynamics of franchising in Ukraine for 2017–2020 showed that franchising has been slowly but steadily developing in recent years, which justifies the annual increase in the number of franchisers and franchised facilities, an increase in the number of domestic and foreign brands in the franchise market. Precisely the increase in the share of Ukrainian franchises has been determined, since the franchise business model itself better takes into account local realities. The franchising created in Ukraine is more adapted to local market requirements; Ukrainian franchises are competitive, have a comprehensive business development program and strong support after the launch of a franchise project; the domestic franchising is directed towards further cooperation on a long-term basis. Based on a study by the financial portal Fibi, a rating of the best franchises in Ukraine in 2022 in trade, services and catering is compiled. It is also noted that during the wartime in Ukraine, some countries significantly simplified the rules for starting a business by Ukrainians, which facilitates the creation of a market for Ukrainian franchises abroad and the spread of national brands. It is defined that in order to support the Ukrainian economy during martial law, the government has introduced comprehensive changes to legislation and State-supported programs, which will help the development of entrepreneurship and the spread of franchising.https://www.business-inform.net/export_pdf/business-inform-2022-12_0-pages-145_153.pdffranchisingfranchisefranchise brandsmartial law |
| spellingShingle | Grygorenko Tetyana M. Franchising in Ukraine: The Realities and Prospects of Development in the Conditions of Martial Law Bìznes Inform franchising franchise franchise brands martial law |
| title | Franchising in Ukraine: The Realities and Prospects of Development in the Conditions of Martial Law |
| title_full | Franchising in Ukraine: The Realities and Prospects of Development in the Conditions of Martial Law |
| title_fullStr | Franchising in Ukraine: The Realities and Prospects of Development in the Conditions of Martial Law |
| title_full_unstemmed | Franchising in Ukraine: The Realities and Prospects of Development in the Conditions of Martial Law |
| title_short | Franchising in Ukraine: The Realities and Prospects of Development in the Conditions of Martial Law |
| title_sort | franchising in ukraine the realities and prospects of development in the conditions of martial law |
| topic | franchising franchise franchise brands martial law |
| url | https://www.business-inform.net/export_pdf/business-inform-2022-12_0-pages-145_153.pdf |
| work_keys_str_mv | AT grygorenkotetyanam franchisinginukrainetherealitiesandprospectsofdevelopmentintheconditionsofmartiallaw |