Faktore by die aankoop van 'n motor vir privaatgebruik
In this study an attempt is made to establish underlying dimensions from the various evaluation criteria a consumer considers when buying a motor vehicle. The sample consists of 902 consumers of all race groups in mainly metropolitan areas in South Africa who bought a new or used car for private use...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1987-09-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1015 |
| _version_ | 1828498637915684864 |
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| author | P. J. Du Plessis P. L.S. Ackermann |
| author_facet | P. J. Du Plessis P. L.S. Ackermann |
| author_sort | P. J. Du Plessis |
| collection | DOAJ |
| description | In this study an attempt is made to establish underlying dimensions from the various evaluation criteria a consumer considers when buying a motor vehicle. The sample consists of 902 consumers of all race groups in mainly metropolitan areas in South Africa who bought a new or used car for private use during the period December 1985 - May 1986. With the aid of principal-factor analysis 12 underlying dimensions out of 65 evaluation criteria were identified, namely: dealer orientation, maintenance, space convenience, driving comfort, mechanical performance, appearance, social influence, manufacturing, choice reinforcement, technical priority, discount and reputation. These factors may serve as a guideline for marketing managers to develop strategies regarding benefit segmentation, promotion and positioning. |
| first_indexed | 2024-12-11T13:10:35Z |
| format | Article |
| id | doaj.art-5d934d73fb234b32b71df6fc183c2985 |
| institution | Directory Open Access Journal |
| issn | 2078-5585 2078-5976 |
| language | English |
| last_indexed | 2024-12-11T13:10:35Z |
| publishDate | 1987-09-01 |
| publisher | AOSIS |
| record_format | Article |
| series | South African Journal of Business Management |
| spelling | doaj.art-5d934d73fb234b32b71df6fc183c29852022-12-22T01:06:12ZengAOSISSouth African Journal of Business Management2078-55852078-59761987-09-0118317618510.4102/sajbm.v18i3.1015732Faktore by die aankoop van 'n motor vir privaatgebruikP. J. Du Plessis0P. L.S. Ackermann1Skool vir Bedryfsleiding, Universiteit van Suid-AfrikaSkool vir Bedryfsleiding, Universiteit van Suid-AfrikaIn this study an attempt is made to establish underlying dimensions from the various evaluation criteria a consumer considers when buying a motor vehicle. The sample consists of 902 consumers of all race groups in mainly metropolitan areas in South Africa who bought a new or used car for private use during the period December 1985 - May 1986. With the aid of principal-factor analysis 12 underlying dimensions out of 65 evaluation criteria were identified, namely: dealer orientation, maintenance, space convenience, driving comfort, mechanical performance, appearance, social influence, manufacturing, choice reinforcement, technical priority, discount and reputation. These factors may serve as a guideline for marketing managers to develop strategies regarding benefit segmentation, promotion and positioning.https://sajbm.org/index.php/sajbm/article/view/1015 |
| spellingShingle | P. J. Du Plessis P. L.S. Ackermann Faktore by die aankoop van 'n motor vir privaatgebruik South African Journal of Business Management |
| title | Faktore by die aankoop van 'n motor vir privaatgebruik |
| title_full | Faktore by die aankoop van 'n motor vir privaatgebruik |
| title_fullStr | Faktore by die aankoop van 'n motor vir privaatgebruik |
| title_full_unstemmed | Faktore by die aankoop van 'n motor vir privaatgebruik |
| title_short | Faktore by die aankoop van 'n motor vir privaatgebruik |
| title_sort | faktore by die aankoop van n motor vir privaatgebruik |
| url | https://sajbm.org/index.php/sajbm/article/view/1015 |
| work_keys_str_mv | AT pjduplessis faktorebydieaankoopvannmotorvirprivaatgebruik AT plsackermann faktorebydieaankoopvannmotorvirprivaatgebruik |