The theory and practice of carrying out the marketing competition at the industrial enterprise of a chemical complex
By author competition represents process is defined as profit increase targeted activity. In the case of distribution competition profit increased by distribution management. Suggested recommendations touch different subjects of distribution competition management: defining of competitive groups in...
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/1028 |
| _version_ | 1797883289034293248 |
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| author | A. A. Zhdanov |
| author_facet | A. A. Zhdanov |
| author_sort | A. A. Zhdanov |
| collection | DOAJ |
| description | By author competition represents process is defined as profit increase targeted activity. In the case of distribution competition profit increased by distribution management. Suggested recommendations touch different subjects of distribution competition management: defining of competitive groups in company product range; supply channels development priorities; defining of supply alternatives; conducting ofanalysis related to competitiveness of company products compared to competitive products and substitutes; organizing of work dedicated to creature and development of production chains; business result estimation. Based on practical experience, author finds out features of distribution competition in chemical industry and develops practical recommendations. It is considered a case of project dedicated to creature and development of production chains in order to increase sales of fluoropolymers by chemical company HaloPolymer. |
| first_indexed | 2024-04-10T03:48:17Z |
| format | Article |
| id | doaj.art-5dadf909170745ed84f9deae69b9015e |
| institution | Directory Open Access Journal |
| issn | 2073-9885 2687-136X |
| language | Russian |
| last_indexed | 2024-04-10T03:48:17Z |
| publishDate | 2020-01-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj.art-5dadf909170745ed84f9deae69b9015e2023-03-13T07:17:34ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2020-01-010231641711027The theory and practice of carrying out the marketing competition at the industrial enterprise of a chemical complexA. A. Zhdanov0Российский экономический университет им. Г. В. ПлехановаBy author competition represents process is defined as profit increase targeted activity. In the case of distribution competition profit increased by distribution management. Suggested recommendations touch different subjects of distribution competition management: defining of competitive groups in company product range; supply channels development priorities; defining of supply alternatives; conducting ofanalysis related to competitiveness of company products compared to competitive products and substitutes; organizing of work dedicated to creature and development of production chains; business result estimation. Based on practical experience, author finds out features of distribution competition in chemical industry and develops practical recommendations. It is considered a case of project dedicated to creature and development of production chains in order to increase sales of fluoropolymers by chemical company HaloPolymer.https://www.pp-mag.ru/jour/article/view/1028конкуренциясбытовая конкуренцияуправление конкуренциейуправление сбытовой конкуренциейуправление промышленным предприятиемуправление предприятием в химической промышленности |
| spellingShingle | A. A. Zhdanov The theory and practice of carrying out the marketing competition at the industrial enterprise of a chemical complex Путеводитель предпринимателя конкуренция сбытовая конкуренция управление конкуренцией управление сбытовой конкуренцией управление промышленным предприятием управление предприятием в химической промышленности |
| title | The theory and practice of carrying out the marketing competition at the industrial enterprise of a chemical complex |
| title_full | The theory and practice of carrying out the marketing competition at the industrial enterprise of a chemical complex |
| title_fullStr | The theory and practice of carrying out the marketing competition at the industrial enterprise of a chemical complex |
| title_full_unstemmed | The theory and practice of carrying out the marketing competition at the industrial enterprise of a chemical complex |
| title_short | The theory and practice of carrying out the marketing competition at the industrial enterprise of a chemical complex |
| title_sort | theory and practice of carrying out the marketing competition at the industrial enterprise of a chemical complex |
| topic | конкуренция сбытовая конкуренция управление конкуренцией управление сбытовой конкуренцией управление промышленным предприятием управление предприятием в химической промышленности |
| url | https://www.pp-mag.ru/jour/article/view/1028 |
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