PENGARUH CITRA MEREK (BRAND IMAGE) DAN KEPUASAN WISATAWAN TERHADAP LOYALITAS WISATAWAN PADA BALI ADVENTURE RAFTING
ith loyalty and high power of buying. Research impact of brand image and guest satisfaction on customer loyalty is important to do in order to obtain an explanation of the relationship between brand image and customer satisfaction on customer loyalty. The purpose of this study is 1) to identify the...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Udayana
2017-01-01
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| Series: | Jurnal IPTA |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/26846 |
| _version_ | 1811200749138345984 |
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| author | Ardilla Nathaurisia Yayu Indrawati I GPB. Sasrawan Mananda |
| author_facet | Ardilla Nathaurisia Yayu Indrawati I GPB. Sasrawan Mananda |
| author_sort | Ardilla Nathaurisia |
| collection | DOAJ |
| description | ith loyalty and high power of buying. Research impact of brand image and guest satisfaction on customer loyalty is important to do in order to obtain an explanation of the relationship between brand image and customer satisfaction on customer loyalty. The purpose of this study is 1) to identify the circumstance brand image on customer loyalty. 2) to identify the circumstance customer satisfaction on customer loyalty. 3) to determine the circumstance brand image and customer satisfaction on customer loyalty. This research was conducted at Bali Adventure Rafting. Result shows that branding and customer satisfaction has a significant effect on customer loyalty in Bali Adventure Rafting with result 41,7%. This result is obtained from the value of determination D x 100% = 0,417 x 100% = 41,7%. This means that the brand image and customer satisfaction contributing positively to customer loyalty of rating of 41,7% and the remaining 58,3% is influenced by others factors such as costumers satisfaction, marketing strategy. |
| first_indexed | 2024-04-12T02:08:55Z |
| format | Article |
| id | doaj.art-5db412560ba341b18f3d5f0de4c18b90 |
| institution | Directory Open Access Journal |
| issn | 2338-8633 2548-7930 |
| language | Indonesian |
| last_indexed | 2024-04-12T02:08:55Z |
| publishDate | 2017-01-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Jurnal IPTA |
| spelling | doaj.art-5db412560ba341b18f3d5f0de4c18b902022-12-22T03:52:27ZindUniversitas UdayanaJurnal IPTA2338-86332548-79302017-01-0121273026846PENGARUH CITRA MEREK (BRAND IMAGE) DAN KEPUASAN WISATAWAN TERHADAP LOYALITAS WISATAWAN PADA BALI ADVENTURE RAFTINGArdilla NathaurisiaYayu IndrawatiI GPB. Sasrawan Manandaith loyalty and high power of buying. Research impact of brand image and guest satisfaction on customer loyalty is important to do in order to obtain an explanation of the relationship between brand image and customer satisfaction on customer loyalty. The purpose of this study is 1) to identify the circumstance brand image on customer loyalty. 2) to identify the circumstance customer satisfaction on customer loyalty. 3) to determine the circumstance brand image and customer satisfaction on customer loyalty. This research was conducted at Bali Adventure Rafting. Result shows that branding and customer satisfaction has a significant effect on customer loyalty in Bali Adventure Rafting with result 41,7%. This result is obtained from the value of determination D x 100% = 0,417 x 100% = 41,7%. This means that the brand image and customer satisfaction contributing positively to customer loyalty of rating of 41,7% and the remaining 58,3% is influenced by others factors such as costumers satisfaction, marketing strategy.https://ojs.unud.ac.id/index.php/pariwisata/article/view/26846Brand Image, Customer Satisfaction, Loyalty |
| spellingShingle | Ardilla Nathaurisia Yayu Indrawati I GPB. Sasrawan Mananda PENGARUH CITRA MEREK (BRAND IMAGE) DAN KEPUASAN WISATAWAN TERHADAP LOYALITAS WISATAWAN PADA BALI ADVENTURE RAFTING Jurnal IPTA Brand Image, Customer Satisfaction, Loyalty |
| title | PENGARUH CITRA MEREK (BRAND IMAGE) DAN KEPUASAN WISATAWAN TERHADAP LOYALITAS WISATAWAN PADA BALI ADVENTURE RAFTING |
| title_full | PENGARUH CITRA MEREK (BRAND IMAGE) DAN KEPUASAN WISATAWAN TERHADAP LOYALITAS WISATAWAN PADA BALI ADVENTURE RAFTING |
| title_fullStr | PENGARUH CITRA MEREK (BRAND IMAGE) DAN KEPUASAN WISATAWAN TERHADAP LOYALITAS WISATAWAN PADA BALI ADVENTURE RAFTING |
| title_full_unstemmed | PENGARUH CITRA MEREK (BRAND IMAGE) DAN KEPUASAN WISATAWAN TERHADAP LOYALITAS WISATAWAN PADA BALI ADVENTURE RAFTING |
| title_short | PENGARUH CITRA MEREK (BRAND IMAGE) DAN KEPUASAN WISATAWAN TERHADAP LOYALITAS WISATAWAN PADA BALI ADVENTURE RAFTING |
| title_sort | pengaruh citra merek brand image dan kepuasan wisatawan terhadap loyalitas wisatawan pada bali adventure rafting |
| topic | Brand Image, Customer Satisfaction, Loyalty |
| url | https://ojs.unud.ac.id/index.php/pariwisata/article/view/26846 |
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