Traveler Pro-social Behaviors at Heritage Tourism Sites
This study aimed to explain the development of tourists’ pro-social intentions during heritage tourism within the pandemic context by combining the norm activation model (NAM) and two significant variables in the theory of planned behavior (TPB). The quantitative data analysis results indicated that...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-06-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.901530/full |
| _version_ | 1818471090755731456 |
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| author | Peng Zhu Xiaoting Chi Hyungseo Bobby Ryu Antonio Ariza-Montes Heesup Han |
| author_facet | Peng Zhu Xiaoting Chi Hyungseo Bobby Ryu Antonio Ariza-Montes Heesup Han |
| author_sort | Peng Zhu |
| collection | DOAJ |
| description | This study aimed to explain the development of tourists’ pro-social intentions during heritage tourism within the pandemic context by combining the norm activation model (NAM) and two significant variables in the theory of planned behavior (TPB). The quantitative data analysis results indicated that the proposed hypotheses have been partially supported, which resonated and enriched the existing studies on COVID-19-related pro-social tourism and tourist behaviors from a theoretical angle. Based on the research outcomes, the corresponding managerial implications for heritage tourism practitioners and meaningful references for future researchers to promote sustainable and pro-social heritage tourism products have been discussed. |
| first_indexed | 2024-04-13T21:46:16Z |
| format | Article |
| id | doaj.art-5db801478d314c3c95d7cf5fec21d46d |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-13T21:46:16Z |
| publishDate | 2022-06-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-5db801478d314c3c95d7cf5fec21d46d2022-12-22T02:28:34ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-06-011310.3389/fpsyg.2022.901530901530Traveler Pro-social Behaviors at Heritage Tourism SitesPeng Zhu0Xiaoting Chi1Hyungseo Bobby Ryu2Antonio Ariza-Montes3Heesup Han4College of Hospitality and Tourism Management, Sejong University, Seoul, South KoreaSchool of Tourism and Geography Science, Qingdao University, Qingdao, ChinaFood Franchise Department, College of Health Sciences, Kyungnam University, Changwon-si, South KoreaSocial Matters Research Group, Universidad Loyola Andalucía, Córdoba, SpainCollege of Hospitality and Tourism Management, Sejong University, Seoul, South KoreaThis study aimed to explain the development of tourists’ pro-social intentions during heritage tourism within the pandemic context by combining the norm activation model (NAM) and two significant variables in the theory of planned behavior (TPB). The quantitative data analysis results indicated that the proposed hypotheses have been partially supported, which resonated and enriched the existing studies on COVID-19-related pro-social tourism and tourist behaviors from a theoretical angle. Based on the research outcomes, the corresponding managerial implications for heritage tourism practitioners and meaningful references for future researchers to promote sustainable and pro-social heritage tourism products have been discussed.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.901530/fullCOVID-related heritage tourismnorm activation model (NAM)attitude toward the pro-social behavioranticipated emotionssocial normpro-social behavioral intentions |
| spellingShingle | Peng Zhu Xiaoting Chi Hyungseo Bobby Ryu Antonio Ariza-Montes Heesup Han Traveler Pro-social Behaviors at Heritage Tourism Sites Frontiers in Psychology COVID-related heritage tourism norm activation model (NAM) attitude toward the pro-social behavior anticipated emotions social norm pro-social behavioral intentions |
| title | Traveler Pro-social Behaviors at Heritage Tourism Sites |
| title_full | Traveler Pro-social Behaviors at Heritage Tourism Sites |
| title_fullStr | Traveler Pro-social Behaviors at Heritage Tourism Sites |
| title_full_unstemmed | Traveler Pro-social Behaviors at Heritage Tourism Sites |
| title_short | Traveler Pro-social Behaviors at Heritage Tourism Sites |
| title_sort | traveler pro social behaviors at heritage tourism sites |
| topic | COVID-related heritage tourism norm activation model (NAM) attitude toward the pro-social behavior anticipated emotions social norm pro-social behavioral intentions |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.901530/full |
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