Traveler Pro-social Behaviors at Heritage Tourism Sites

Traveler Pro-social Behaviors at Heritage Tourism Sites

This study aimed to explain the development of tourists’ pro-social intentions during heritage tourism within the pandemic context by combining the norm activation model (NAM) and two significant variables in the theory of planned behavior (TPB). The quantitative data analysis results indicated that...

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Bibliographic Details
Main Authors: Peng Zhu, Xiaoting Chi, Hyungseo Bobby Ryu, Antonio Ariza-Montes, Heesup Han
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-06-01
Series:Frontiers in Psychology
Subjects:
COVID-related heritage tourism
norm activation model (NAM)
attitude toward the pro-social behavior
anticipated emotions
social norm
pro-social behavioral intentions
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.901530/full

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