CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION
The metamodern period presents new challenges to modern organizations. The philosophical concepts of modernity and postmodernity, which have a kaleidoscopic effect on the mentality, values and behavior of economic agents, transform the economic eco-system. The article considers the problems of met...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2020-12-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/2510 |
| _version_ | 1797243855590916096 |
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| author | G. N. Ryazanova |
| author_facet | G. N. Ryazanova |
| author_sort | G. N. Ryazanova |
| collection | DOAJ |
| description | The metamodern period presents new challenges to modern organizations. The philosophical concepts of modernity and postmodernity, which have a kaleidoscopic effect on the mentality, values and behavior of economic agents, transform the economic eco-system. The article considers the problems of metamodern organizations. The author has reasoned proven the need to change the management paradigm of management of industrial enterprises and service sector. The paper highlights the main directions of increasing the competitiveness of the metamodern organization. The key element of the manager is the flexibility of managing business processes and their dynamic transformation. The article reveals the tools of signal technologies that form the possibility of meeting and creating the needs of a mono-economic agent. The paper presents a model for managing consumer behavior using modern digitalization technologies. |
| first_indexed | 2024-03-08T04:20:22Z |
| format | Article |
| id | doaj.art-5dc1b57234264de89eb9a4225cea51d4 |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:01:45Z |
| publishDate | 2020-12-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-5dc1b57234264de89eb9a4225cea51d42024-03-26T14:23:05ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152020-12-01011394310.26425/1816-4277-2020-11-39-431884CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATIONG. N. Ryazanova0State University of ManagementThe metamodern period presents new challenges to modern organizations. The philosophical concepts of modernity and postmodernity, which have a kaleidoscopic effect on the mentality, values and behavior of economic agents, transform the economic eco-system. The article considers the problems of metamodern organizations. The author has reasoned proven the need to change the management paradigm of management of industrial enterprises and service sector. The paper highlights the main directions of increasing the competitiveness of the metamodern organization. The key element of the manager is the flexibility of managing business processes and their dynamic transformation. The article reveals the tools of signal technologies that form the possibility of meeting and creating the needs of a mono-economic agent. The paper presents a model for managing consumer behavior using modern digitalization technologies.https://vestnik.guu.ru/jour/article/view/2510competitivenessconsumer behaviormanagement modelmanagement paradigmmetamodernmetamodern challengesmetamodern organizationsignaling technologiestransformation of business processes |
| spellingShingle | G. N. Ryazanova CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION Вестник университета competitiveness consumer behavior management model management paradigm metamodern metamodern challenges metamodern organization signaling technologies transformation of business processes |
| title | CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION |
| title_full | CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION |
| title_fullStr | CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION |
| title_full_unstemmed | CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION |
| title_short | CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION |
| title_sort | consumer behavior management in a metamodern organization |
| topic | competitiveness consumer behavior management model management paradigm metamodern metamodern challenges metamodern organization signaling technologies transformation of business processes |
| url | https://vestnik.guu.ru/jour/article/view/2510 |
| work_keys_str_mv | AT gnryazanova consumerbehaviormanagementinametamodernorganization |