The Vital Components of Restaurant Quality that Affect Guest Satisfaction
Nowadays, the trend of dining in restaurants has become quite prominent in Serbia. Frequent restaurant visits are not only the reflection of satisfying hedonistic needs, but also the result of increasing number of single-person households as well as adjustment to the European busine...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2013-10-01
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| Series: | Turizam |
| Subjects: | |
| Online Access: | http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1704_3.pdf |
| _version_ | 1830179168484065280 |
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| author | Snježana Gagić Dragan Tešanović Ana Jovičić |
| author_facet | Snježana Gagić Dragan Tešanović Ana Jovičić |
| author_sort | Snježana Gagić |
| collection | DOAJ |
| description | Nowadays, the trend of dining in restaurants has become quite prominent in Serbia. Frequent restaurant visits are not only the reflection of satisfying hedonistic needs, but also the result of increasing number of single-person households as well as adjustment to the European business hours.In an increasingly competitive environment, restaurants must be focused on guests using marketing concepts that identify their needs thus leading to their satisfaction and increased retention.Service quality is fundamental component which produce higher levels of guest satisfaction, which in turn lead to higher sales revenue.The main purpose of this study was to examine the quality dimensions that affect guest satisfaction in restaurant industry. Food and beverage quality, the quality of service delivery, physical environment and price fairness are analyzed as a key components of restaurant experience. The results could be helpful tool for restaurant managers to invest their resources more efficiently, making changes to crucial quality attributes that elicit the guests’ satisfaction level. A management approach focused on guest satisfaction can improve restaurant business performance. |
| first_indexed | 2024-12-17T19:55:02Z |
| format | Article |
| id | doaj.art-5ddcbb02010e4310aa666751180129fb |
| institution | Directory Open Access Journal |
| issn | 1450-6661 1821-1127 |
| language | English |
| last_indexed | 2024-12-17T19:55:02Z |
| publishDate | 2013-10-01 |
| publisher | University of Novi Sad |
| record_format | Article |
| series | Turizam |
| spelling | doaj.art-5ddcbb02010e4310aa666751180129fb2022-12-21T21:34:37ZengUniversity of Novi SadTurizam1450-66611821-11272013-10-01174166176The Vital Components of Restaurant Quality that Affect Guest SatisfactionSnježana Gagić0Dragan Tešanović1Ana Jovičić2University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Trg Dositeja Obradovića 3, 21000 Novi Sad, Serbia; Corresponding author: gagicsnjeza@yahoo.comUniversity of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Trg Dositeja Obradovića 3, 21000 Novi Sad, SerbiaUniversity of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Trg Dositeja Obradovića 3, 21000 Novi Sad, SerbiaNowadays, the trend of dining in restaurants has become quite prominent in Serbia. Frequent restaurant visits are not only the reflection of satisfying hedonistic needs, but also the result of increasing number of single-person households as well as adjustment to the European business hours.In an increasingly competitive environment, restaurants must be focused on guests using marketing concepts that identify their needs thus leading to their satisfaction and increased retention.Service quality is fundamental component which produce higher levels of guest satisfaction, which in turn lead to higher sales revenue.The main purpose of this study was to examine the quality dimensions that affect guest satisfaction in restaurant industry. Food and beverage quality, the quality of service delivery, physical environment and price fairness are analyzed as a key components of restaurant experience. The results could be helpful tool for restaurant managers to invest their resources more efficiently, making changes to crucial quality attributes that elicit the guests’ satisfaction level. A management approach focused on guest satisfaction can improve restaurant business performance.http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1704_3.pdfrestaurantqualitysatisfactionguests |
| spellingShingle | Snježana Gagić Dragan Tešanović Ana Jovičić The Vital Components of Restaurant Quality that Affect Guest Satisfaction Turizam restaurant quality satisfaction guests |
| title | The Vital Components of Restaurant Quality that Affect Guest Satisfaction |
| title_full | The Vital Components of Restaurant Quality that Affect Guest Satisfaction |
| title_fullStr | The Vital Components of Restaurant Quality that Affect Guest Satisfaction |
| title_full_unstemmed | The Vital Components of Restaurant Quality that Affect Guest Satisfaction |
| title_short | The Vital Components of Restaurant Quality that Affect Guest Satisfaction |
| title_sort | vital components of restaurant quality that affect guest satisfaction |
| topic | restaurant quality satisfaction guests |
| url | http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1704_3.pdf |
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