Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang
This study aims to determine: (1) the effect of price on purchasing decisions (2) the effect of product quality on purchasing decisions (3) the effect of price and product quality together on purchasing decisions of Caffe Kenalin, Karawang Coffee. The subjects of this study consisted of 60 customers...
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| Format: | Article |
| Language: | English |
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Magister Manajemen Fakultas Ekonomi Universitas Andalas
2023-06-01
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| Series: | Jurnal Manajemen Stratejik dan Simulasi Bisnis |
| Subjects: | |
| Online Access: | http://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/83 |
| _version_ | 1797782062706458624 |
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| author | Ayu Juwita Syifa Pramudita Faddila |
| author_facet | Ayu Juwita Syifa Pramudita Faddila |
| author_sort | Ayu Juwita |
| collection | DOAJ |
| description | This study aims to determine: (1) the effect of price on purchasing decisions (2) the effect of product quality on purchasing decisions (3) the effect of price and product quality together on purchasing decisions of Caffe Kenalin, Karawang Coffee. The subjects of this study consisted of 60 customers of Caffe Kenalin's Coffee. Data collection techniques using questionnaires and documentation. Test the validity of the instrument items using Product Moment correlation and reliability testing using Alpha Cronbach. Analysis prerequisite test consists of normality test, linearity test, and multicollinearity test. Data analysis in order to answer research questions consisted of simple regression analysis and multiple regression analysis. |
| first_indexed | 2024-03-13T00:05:46Z |
| format | Article |
| id | doaj.art-5de39054c59d4952af0aed5ef75ca553 |
| institution | Directory Open Access Journal |
| issn | 2746-6868 |
| language | English |
| last_indexed | 2024-03-13T00:05:46Z |
| publishDate | 2023-06-01 |
| publisher | Magister Manajemen Fakultas Ekonomi Universitas Andalas |
| record_format | Article |
| series | Jurnal Manajemen Stratejik dan Simulasi Bisnis |
| spelling | doaj.art-5de39054c59d4952af0aed5ef75ca5532023-07-13T03:01:22ZengMagister Manajemen Fakultas Ekonomi Universitas AndalasJurnal Manajemen Stratejik dan Simulasi Bisnis2746-68682023-06-0141243210.25077/mssb.4.1.24-32.202383Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi KarawangAyu Juwita0Syifa Pramudita Faddila1Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, UBP KarawangProgram Studi Manajemen, Fakultas Ekonomi dan Bisnis, UBP KarawangThis study aims to determine: (1) the effect of price on purchasing decisions (2) the effect of product quality on purchasing decisions (3) the effect of price and product quality together on purchasing decisions of Caffe Kenalin, Karawang Coffee. The subjects of this study consisted of 60 customers of Caffe Kenalin's Coffee. Data collection techniques using questionnaires and documentation. Test the validity of the instrument items using Product Moment correlation and reliability testing using Alpha Cronbach. Analysis prerequisite test consists of normality test, linearity test, and multicollinearity test. Data analysis in order to answer research questions consisted of simple regression analysis and multiple regression analysis.http://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/83harga dan kualitas produkkeputusan pembelianperilaku konsumen |
| spellingShingle | Ayu Juwita Syifa Pramudita Faddila Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang Jurnal Manajemen Stratejik dan Simulasi Bisnis harga dan kualitas produk keputusan pembelian perilaku konsumen |
| title | Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang |
| title_full | Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang |
| title_fullStr | Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang |
| title_full_unstemmed | Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang |
| title_short | Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang |
| title_sort | pengaruh harga dan kualitas produk terhadap keputusan pembelian pada cafe kenalin ini kopi karawang |
| topic | harga dan kualitas produk keputusan pembelian perilaku konsumen |
| url | http://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/83 |
| work_keys_str_mv | AT ayujuwita pengaruhhargadankualitasprodukterhadapkeputusanpembelianpadacafekenalininikopikarawang AT syifapramuditafaddila pengaruhhargadankualitasprodukterhadapkeputusanpembelianpadacafekenalininikopikarawang |