Estimation of electronic programme guide use behaviour based on the switching cost evaluation
In this article we define a new technology acceptance research model which considers the comparison of two technology solutions that an individual can use. The model estimates the usage of the observed solution based on the cost of switching from the reference solution (typically a standard or older...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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University North
2018-01-01
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| Series: | Tehnički Glasnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/308868 |
| _version_ | 1827282805422292992 |
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| author | Domagoj Frank Ivan Budimir Marin Milković |
| author_facet | Domagoj Frank Ivan Budimir Marin Milković |
| author_sort | Domagoj Frank |
| collection | DOAJ |
| description | In this article we define a new technology acceptance research model which considers the comparison of two technology solutions that an individual can use. The model estimates the usage of the observed solution based on the cost of switching from the reference solution (typically a standard or older solution) to the observed solution, considering the fact that the cost of switching is caused by a difference of facilitating conditions, habit and the intention to use between the reference and observed solutions. For evaluation purposes, we observed the costs of switching from teletext use to the use of the electronic programme guide (EPG on the subset of n = 82 respondents and interpreted 77.2% of the variance, which demonstrates the high quality of the model. Evaluation results indicate that the primary obstacle to switching from teletext to EPG usage arises from the individuals’ perception whether they have more or less of the necessary resources to use the EPG in comparison to the resources they have at their disposition in case of teletext use, and the second ranked switching cost is caused by a difference in habit. |
| first_indexed | 2024-04-24T09:24:37Z |
| format | Article |
| id | doaj.art-5de5865eb8da4172bab8608a57d55495 |
| institution | Directory Open Access Journal |
| issn | 1846-6168 1848-5588 |
| language | English |
| last_indexed | 2024-04-24T09:24:37Z |
| publishDate | 2018-01-01 |
| publisher | University North |
| record_format | Article |
| series | Tehnički Glasnik |
| spelling | doaj.art-5de5865eb8da4172bab8608a57d554952024-04-15T15:09:55ZengUniversity NorthTehnički Glasnik1846-61681848-55882018-01-0112420421010.31803/tg-20180830160131Estimation of electronic programme guide use behaviour based on the switching cost evaluationDomagoj Frank0Ivan Budimir1Marin Milković2University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, CroatiaFaculty of Graphic Arts, Getaldićeva ul. 2, 10 000 Zagreb, CroatiaUniversity North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, CroatiaIn this article we define a new technology acceptance research model which considers the comparison of two technology solutions that an individual can use. The model estimates the usage of the observed solution based on the cost of switching from the reference solution (typically a standard or older solution) to the observed solution, considering the fact that the cost of switching is caused by a difference of facilitating conditions, habit and the intention to use between the reference and observed solutions. For evaluation purposes, we observed the costs of switching from teletext use to the use of the electronic programme guide (EPG on the subset of n = 82 respondents and interpreted 77.2% of the variance, which demonstrates the high quality of the model. Evaluation results indicate that the primary obstacle to switching from teletext to EPG usage arises from the individuals’ perception whether they have more or less of the necessary resources to use the EPG in comparison to the resources they have at their disposition in case of teletext use, and the second ranked switching cost is caused by a difference in habit.https://hrcak.srce.hr/file/308868electronic programme guidelazy user theoryswitching coststechnology acceptanceteletextUTAUT2 |
| spellingShingle | Domagoj Frank Ivan Budimir Marin Milković Estimation of electronic programme guide use behaviour based on the switching cost evaluation Tehnički Glasnik electronic programme guide lazy user theory switching costs technology acceptance teletext UTAUT2 |
| title | Estimation of electronic programme guide use behaviour based on the switching cost evaluation |
| title_full | Estimation of electronic programme guide use behaviour based on the switching cost evaluation |
| title_fullStr | Estimation of electronic programme guide use behaviour based on the switching cost evaluation |
| title_full_unstemmed | Estimation of electronic programme guide use behaviour based on the switching cost evaluation |
| title_short | Estimation of electronic programme guide use behaviour based on the switching cost evaluation |
| title_sort | estimation of electronic programme guide use behaviour based on the switching cost evaluation |
| topic | electronic programme guide lazy user theory switching costs technology acceptance teletext UTAUT2 |
| url | https://hrcak.srce.hr/file/308868 |
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