Marketing Performance of Traditional Batik in Yogyakarta Based on Entrepreneurship Orientation and Environment Factors

Marketing Performance of Traditional Batik in Yogyakarta Based on Entrepreneurship Orientation and Environment Factors

The purpose of this paper is to analyze the entrepreneurship orientation and environment factors that influence to improve the marketing performance of traditional batik. Through verification method can be the result of causal relationships between variables. The survey was conducted on 124 Batik’s...

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Bibliographic Details
Main Authors: Lusi SUWANDARI, Yuyus SURYANA, Yuyun WIRASASMITHA, Sutisna SUTISNA
Format: Article
Language:English
Published: Editura ASE 2017-12-01
Series:Management and Economics Review
Subjects:
entrepreneurial orientation
environmental factor
marketing performance
Online Access:http://mer.ase.ro/files/2017-2/3.pdf

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