The Influence of Service Quality and Brand Equity on Attitude and Behavior Loyalty on Bank Jatim Syariah Surabaya Branch
Purpose: This paper aims to analyze the influence of service quality and brand equity on attitude and behavior loyalty in the customers from Bank Jatim Syariah Surabaya. Design/methodology/approach: The method used is statistic-descriptive and the design used is cross sectional. Findings: 2 o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2021-03-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1194 |
| _version_ | 1798005968758374400 |
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| author | Nurul Kamaril Nurul Aini Joko Suyono Damarsari Ratnasahara |
| author_facet | Nurul Kamaril Nurul Aini Joko Suyono Damarsari Ratnasahara |
| author_sort | Nurul Kamaril |
| collection | DOAJ |
| description |
Purpose: This paper aims to analyze the influence of service quality and brand equity on attitude and behavior loyalty in the customers from Bank Jatim Syariah Surabaya.
Design/methodology/approach: The method used is statistic-descriptive and the design used is cross sectional.
Findings: 2 out of 7 hypotheses are accepted while the other 5 is rejected.
Research limitations/implications: Variables considered in this study are service quality, brand equity, attitude loyalty, and behavior loyalty. The samples are 80 respondents from Bank Jatim Syariah Surabaya that were chosen using purposive sampling.
Practical implications: Results show that from the 7 hypotheses proposed, only 2 that are accepted.
Originality/value: This paper is original.
Paper type: This paper can be categorized as a case study.
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| first_indexed | 2024-04-11T12:48:32Z |
| format | Article |
| id | doaj.art-5e120e83c74b44419e7ee330efc9d43f |
| institution | Directory Open Access Journal |
| issn | 2597-4750 2597-4785 |
| language | English |
| last_indexed | 2024-04-11T12:48:32Z |
| publishDate | 2021-03-01 |
| publisher | LPPM of Narotama University Surabaya |
| record_format | Article |
| series | IJEBD (International Journal of Entrepreneurship and Business Development) |
| spelling | doaj.art-5e120e83c74b44419e7ee330efc9d43f2022-12-22T04:23:17ZengLPPM of Narotama University SurabayaIJEBD (International Journal of Entrepreneurship and Business Development)2597-47502597-47852021-03-014210.29138/ijebd.v4i2.1194The Influence of Service Quality and Brand Equity on Attitude and Behavior Loyalty on Bank Jatim Syariah Surabaya BranchNurul Kamaril0Nurul Aini1Joko Suyono2Damarsari Ratnasahara3Universitas NarotamaUniversitas NarotamaUniversitas NarotamaSTIE Mahardika Purpose: This paper aims to analyze the influence of service quality and brand equity on attitude and behavior loyalty in the customers from Bank Jatim Syariah Surabaya. Design/methodology/approach: The method used is statistic-descriptive and the design used is cross sectional. Findings: 2 out of 7 hypotheses are accepted while the other 5 is rejected. Research limitations/implications: Variables considered in this study are service quality, brand equity, attitude loyalty, and behavior loyalty. The samples are 80 respondents from Bank Jatim Syariah Surabaya that were chosen using purposive sampling. Practical implications: Results show that from the 7 hypotheses proposed, only 2 that are accepted. Originality/value: This paper is original. Paper type: This paper can be categorized as a case study. https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1194attitude loyaltybehavior loyaltybrand equityservice quality |
| spellingShingle | Nurul Kamaril Nurul Aini Joko Suyono Damarsari Ratnasahara The Influence of Service Quality and Brand Equity on Attitude and Behavior Loyalty on Bank Jatim Syariah Surabaya Branch IJEBD (International Journal of Entrepreneurship and Business Development) attitude loyalty behavior loyalty brand equity service quality |
| title | The Influence of Service Quality and Brand Equity on Attitude and Behavior Loyalty on Bank Jatim Syariah Surabaya Branch |
| title_full | The Influence of Service Quality and Brand Equity on Attitude and Behavior Loyalty on Bank Jatim Syariah Surabaya Branch |
| title_fullStr | The Influence of Service Quality and Brand Equity on Attitude and Behavior Loyalty on Bank Jatim Syariah Surabaya Branch |
| title_full_unstemmed | The Influence of Service Quality and Brand Equity on Attitude and Behavior Loyalty on Bank Jatim Syariah Surabaya Branch |
| title_short | The Influence of Service Quality and Brand Equity on Attitude and Behavior Loyalty on Bank Jatim Syariah Surabaya Branch |
| title_sort | influence of service quality and brand equity on attitude and behavior loyalty on bank jatim syariah surabaya branch |
| topic | attitude loyalty behavior loyalty brand equity service quality |
| url | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1194 |
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