The Influence of Service Quality and Brand Equity on Attitude and Behavior Loyalty on Bank Jatim Syariah Surabaya Branch

Purpose: This paper aims to analyze the influence of service quality and brand equity on attitude and behavior loyalty in the customers from Bank Jatim Syariah Surabaya. Design/methodology/approach: The method used is statistic-descriptive and the design used is cross sectional. Findings: 2 o...

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Bibliographic Details
Main Authors:	Nurul Kamaril, Nurul Aini, Joko Suyono, Damarsari Ratnasahara
Format:	Article
Language:	English
Published:	LPPM of Narotama University Surabaya 2021-03-01
Series:	IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:	attitude loyalty behavior loyalty brand equity service quality
Online Access:	https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1194

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