Kreator Meme dan Konstruksi Makna Meme Politik di Media Sosial

Meme, as part of visual communication, is happening during Jakarta's governor elections in 2017. The existence of the meme is not detached from the creativity of meme creators on social media. The research aims to reveal the characteristics of meme creators based on the type of meme and uncover...

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গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Rahmi Surya Dewi
বিন্যাস: প্রবন্ধ
ভাষা:English
প্রকাশিত: Program Studi Ilmu Komunikasi Universitas Syiah Kuala 2019-07-01
মালা:JKG (Jurnal Komunikasi Global)
বিষয়গুলি:
অনলাইন ব্যবহার করুন:https://jurnal.usk.ac.id/JKG/article/view/13332
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author Rahmi Surya Dewi
author_facet Rahmi Surya Dewi
author_sort Rahmi Surya Dewi
collection DOAJ
description Meme, as part of visual communication, is happening during Jakarta's governor elections in 2017. The existence of the meme is not detached from the creativity of meme creators on social media. The research aims to reveal the characteristics of meme creators based on the type of meme and uncover the construction of meanings from the meme creator's viewpoints on Jakarta's governor election. This research used a qualitative method with a virtual ethnographic approach. Virtual ethnography is used to view visual phenomena or user culture in cyberspace. Data were collected in the form of meme posts, and user comments on the posts in Instagram accounts, interviews, and literature studies. The meme was analyzed using Van Dijk's critical discourse analysis focused on the social cognition section to observe the meaning of construction performed by the meme creator. The results showed that there are three characteristics of meme creators. Firstly, the meme creators who promote the candidate and counter the negative issue of the opposing party about the supported candidate. Secondly, they who provide the awareness of the community to be more critical and not easily deceived by negative symbols and issues. Thirdly, the chaotic creators who do not have a precise orientation in creating memes and upload memes just for jokes on social media.
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spelling doaj.art-5e14f567d93a4aaa8696c10e13005e5b2024-02-12T15:28:29ZengProgram Studi Ilmu Komunikasi Universitas Syiah KualaJKG (Jurnal Komunikasi Global)2614-79982614-218X2019-07-018111610.24815/jkg.v8i1.1333210075Kreator Meme dan Konstruksi Makna Meme Politik di Media SosialRahmi Surya Dewi0Department of Communication Science , FISIP "Andalas University" rahmisuryadewi@soc.unand.ac.idMeme, as part of visual communication, is happening during Jakarta's governor elections in 2017. The existence of the meme is not detached from the creativity of meme creators on social media. The research aims to reveal the characteristics of meme creators based on the type of meme and uncover the construction of meanings from the meme creator's viewpoints on Jakarta's governor election. This research used a qualitative method with a virtual ethnographic approach. Virtual ethnography is used to view visual phenomena or user culture in cyberspace. Data were collected in the form of meme posts, and user comments on the posts in Instagram accounts, interviews, and literature studies. The meme was analyzed using Van Dijk's critical discourse analysis focused on the social cognition section to observe the meaning of construction performed by the meme creator. The results showed that there are three characteristics of meme creators. Firstly, the meme creators who promote the candidate and counter the negative issue of the opposing party about the supported candidate. Secondly, they who provide the awareness of the community to be more critical and not easily deceived by negative symbols and issues. Thirdly, the chaotic creators who do not have a precise orientation in creating memes and upload memes just for jokes on social media.https://jurnal.usk.ac.id/JKG/article/view/13332meme creatorconstruction of meaningpolitical meme
spellingShingle Rahmi Surya Dewi
Kreator Meme dan Konstruksi Makna Meme Politik di Media Sosial
JKG (Jurnal Komunikasi Global)
meme creator
construction of meaning
political meme
title Kreator Meme dan Konstruksi Makna Meme Politik di Media Sosial
title_full Kreator Meme dan Konstruksi Makna Meme Politik di Media Sosial
title_fullStr Kreator Meme dan Konstruksi Makna Meme Politik di Media Sosial
title_full_unstemmed Kreator Meme dan Konstruksi Makna Meme Politik di Media Sosial
title_short Kreator Meme dan Konstruksi Makna Meme Politik di Media Sosial
title_sort kreator meme dan konstruksi makna meme politik di media sosial
topic meme creator
construction of meaning
political meme
url https://jurnal.usk.ac.id/JKG/article/view/13332
work_keys_str_mv AT rahmisuryadewi kreatormemedankonstruksimaknamemepolitikdimediasosial