Croatian Railways as a Subject in the European Transport Market

The paper considers the environment and the tasks that theCroatian railways need to carry out in order to gain importancewithin the European transport market. It deals with the economicvalues that may be expected from the modernised railways.Therefore, the Croatian railways will have to undergotechn...

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Main Authors: Blaž Bogović, Tomislav Mlinarić
Format: Article
Language:English
Published: University of Zagreb, Faculty of Transport and Traffic Sciences 2012-10-01
Series:Promet (Zagreb)
Online Access:http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/782
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author Blaž Bogović
Tomislav Mlinarić
author_facet Blaž Bogović
Tomislav Mlinarić
author_sort Blaž Bogović
collection DOAJ
description The paper considers the environment and the tasks that theCroatian railways need to carry out in order to gain importancewithin the European transport market. It deals with the economicvalues that may be expected from the modernised railways.Therefore, the Croatian railways will have to undergotechnical, technological and organisational restructuring. Themarketing concept of meeting the customers' needs and demandshas to be developed. The marketing is meant and,among other things, the selection and definition of those segmentsin which the Croatian railways could do business successfully.These include: passenger traffic - suburban, then interurban(domestic and international in and out) and, accordingto the needs of the European railways, transit traffic. Ingoods transport - to identify the needs of big users and define thesize of the offer accordingly.Although the paper could not deal with concrete restructuringtasks (which is the first and foremost task of the CroatianRailways), it indicates the main directions. These include redefiningof the local traffic on railway lines class I!, then the employees,reorganisation and all the other transformations whichwill be carried out in continuity.
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spelling doaj.art-5e2c221d40fc4a0f827be3b31ebb8b932022-12-22T03:00:23ZengUniversity of Zagreb, Faculty of Transport and Traffic SciencesPromet (Zagreb)0353-53201848-40692012-10-0193879310.7307/ptt.v9i3.782639Croatian Railways as a Subject in the European Transport MarketBlaž BogovićTomislav MlinarićThe paper considers the environment and the tasks that theCroatian railways need to carry out in order to gain importancewithin the European transport market. It deals with the economicvalues that may be expected from the modernised railways.Therefore, the Croatian railways will have to undergotechnical, technological and organisational restructuring. Themarketing concept of meeting the customers' needs and demandshas to be developed. The marketing is meant and,among other things, the selection and definition of those segmentsin which the Croatian railways could do business successfully.These include: passenger traffic - suburban, then interurban(domestic and international in and out) and, accordingto the needs of the European railways, transit traffic. Ingoods transport - to identify the needs of big users and define thesize of the offer accordingly.Although the paper could not deal with concrete restructuringtasks (which is the first and foremost task of the CroatianRailways), it indicates the main directions. These include redefiningof the local traffic on railway lines class I!, then the employees,reorganisation and all the other transformations whichwill be carried out in continuity.http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/782
spellingShingle Blaž Bogović
Tomislav Mlinarić
Croatian Railways as a Subject in the European Transport Market
Promet (Zagreb)
title Croatian Railways as a Subject in the European Transport Market
title_full Croatian Railways as a Subject in the European Transport Market
title_fullStr Croatian Railways as a Subject in the European Transport Market
title_full_unstemmed Croatian Railways as a Subject in the European Transport Market
title_short Croatian Railways as a Subject in the European Transport Market
title_sort croatian railways as a subject in the european transport market
url http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/782
work_keys_str_mv AT blazbogovic croatianrailwaysasasubjectintheeuropeantransportmarket
AT tomislavmlinaric croatianrailwaysasasubjectintheeuropeantransportmarket