Marketing mix strategy for MICE in preparation for meeting package sales in Bintang Bali Resort in the new normal era

Marketing mix strategy for MICE in preparation for meeting package sales in Bintang Bali Resort in the new normal era

The aims of this study are to (1) analyze the MICE marketing mix strategy in selling meeting package planned by Bintang Bali Resort in the new normal and (2) formulate the MICE marketing mix strategy in preparing the meeting package sales at Bintang Bali Resort in the new normal. This study uses thr...

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Bibliographic Details
Main Authors: Ni Luh Putu Agustina Darmayanti, I Ketut Surata, Chintia Pinaria
Format: Article
Language:English
Published: Politeknik Negeri Bali 2022-09-01
Series:Journal of Applied Sciences in Travel and Hospitality
Subjects:
marketing mix
meeting package
mice
new normal
Online Access:https://ojs2.pnb.ac.id/index.php/JASTH/article/view/582/366

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