The Factors of Tourist Satisfaction Enhancement in Double-Decker Tour Bus
Research to analyze tourist satisfaction factors is the development of research on customer satisfaction which is designed based on tourist perceptions. Using double-decker buses as transportation that connects one destination to another gives tourists the experience of visiting a destination. Analy...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Medan Area
2020-11-01
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| Series: | JKBM (Jurnal Konsep Bisnis dan Manajemen) |
| Subjects: | |
| Online Access: | https://ojs.uma.ac.id/index.php/bisman/article/view/4340 |
| _version_ | 1818289153222115328 |
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| author | M Rifki Bakhtiar Puji Setya Sunarka |
| author_facet | M Rifki Bakhtiar Puji Setya Sunarka |
| author_sort | M Rifki Bakhtiar |
| collection | DOAJ |
| description | Research to analyze tourist satisfaction factors is the development of research on customer satisfaction which is designed based on tourist perceptions. Using double-decker buses as transportation that connects one destination to another gives tourists the experience of visiting a destination. Analysis of the influence of service quality, facilities, and destination image on tourist satisfaction is the aim of this study. The questionnaires that met the requirements of purposive sampling were 178 respondents. The data were processed by multiple linear regression analysis using SPSS 25. The results showed that all independent variables had a positive effect on tourist satisfaction. The factors that affect tourist satisfaction such as service quality, facilities, and destination image will contribute to the government in developing tourism, especially double-decker buses |
| first_indexed | 2024-12-13T02:07:45Z |
| format | Article |
| id | doaj.art-5e38a553a2214bdabf7c5562537584c9 |
| institution | Directory Open Access Journal |
| issn | 2407-2648 2407-263X |
| language | Indonesian |
| last_indexed | 2024-12-13T02:07:45Z |
| publishDate | 2020-11-01 |
| publisher | Universitas Medan Area |
| record_format | Article |
| series | JKBM (Jurnal Konsep Bisnis dan Manajemen) |
| spelling | doaj.art-5e38a553a2214bdabf7c5562537584c92022-12-22T00:03:05ZindUniversitas Medan AreaJKBM (Jurnal Konsep Bisnis dan Manajemen)2407-26482407-263X2020-11-0171829310.31289/jkbm.v7i1.43402478The Factors of Tourist Satisfaction Enhancement in Double-Decker Tour BusM Rifki Bakhtiar0Puji Setya Sunarka1AKI University, SemarangAKI University, SemarangResearch to analyze tourist satisfaction factors is the development of research on customer satisfaction which is designed based on tourist perceptions. Using double-decker buses as transportation that connects one destination to another gives tourists the experience of visiting a destination. Analysis of the influence of service quality, facilities, and destination image on tourist satisfaction is the aim of this study. The questionnaires that met the requirements of purposive sampling were 178 respondents. The data were processed by multiple linear regression analysis using SPSS 25. The results showed that all independent variables had a positive effect on tourist satisfaction. The factors that affect tourist satisfaction such as service quality, facilities, and destination image will contribute to the government in developing tourism, especially double-decker buseshttps://ojs.uma.ac.id/index.php/bisman/article/view/4340tourist satisfaction, service quality, tourist double-decker bus |
| spellingShingle | M Rifki Bakhtiar Puji Setya Sunarka The Factors of Tourist Satisfaction Enhancement in Double-Decker Tour Bus JKBM (Jurnal Konsep Bisnis dan Manajemen) tourist satisfaction, service quality, tourist double-decker bus |
| title | The Factors of Tourist Satisfaction Enhancement in Double-Decker Tour Bus |
| title_full | The Factors of Tourist Satisfaction Enhancement in Double-Decker Tour Bus |
| title_fullStr | The Factors of Tourist Satisfaction Enhancement in Double-Decker Tour Bus |
| title_full_unstemmed | The Factors of Tourist Satisfaction Enhancement in Double-Decker Tour Bus |
| title_short | The Factors of Tourist Satisfaction Enhancement in Double-Decker Tour Bus |
| title_sort | factors of tourist satisfaction enhancement in double decker tour bus |
| topic | tourist satisfaction, service quality, tourist double-decker bus |
| url | https://ojs.uma.ac.id/index.php/bisman/article/view/4340 |
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