The positioning strategy of rural tourism on Stara Planina
In the last two decades, Serbian tourism was quite out of the global trends, which is reflected in the results of tourism activities. However, due to dramatic changes in supply and demand on the global tourism market, there is a call for an improvement in Serbian tourism offer, which is achievable,...
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| Format: | Article |
| Language: | English |
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University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2016-12-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | https://htmanagementvb.com/index.php/HITM/article/view/99 |
| _version_ | 1797794906561839104 |
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| author | Млађан Максимовић Снежана Урошевић Дарјан Карабашевић |
| author_facet | Млађан Максимовић Снежана Урошевић Дарјан Карабашевић |
| author_sort | Млађан Максимовић |
| collection | DOAJ |
| description |
In the last two decades, Serbian tourism was quite out of the global trends, which is reflected in the results of tourism activities. However, due to dramatic changes in supply and demand on the global tourism market, there is a call for an improvement in Serbian tourism offer, which is achievable, especially in the areas where there are basic products and where it is possible to evaluate the tourist offer. Wishing to attract more tourists and generate additional income of the local population, and further foster the economic development and improvement of living standards in rural communities in the area of Stara Planina and the whole Eastern Serbia, the aim of this paper is to point to possible positioning strategies of rural tourism on Stara Planina.
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| first_indexed | 2024-03-13T03:09:49Z |
| format | Article |
| id | doaj.art-5e40409ca57541f7a6eabb65cc7771ad |
| institution | Directory Open Access Journal |
| issn | 2620-0279 2620-0481 |
| language | English |
| last_indexed | 2024-03-13T03:09:49Z |
| publishDate | 2016-12-01 |
| publisher | University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja |
| record_format | Article |
| series | Mенаџмент у хотелијерству и туризму |
| spelling | doaj.art-5e40409ca57541f7a6eabb65cc7771ad2023-06-26T14:43:49ZengUniversity of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka BanjaMенаџмент у хотелијерству и туризму2620-02792620-04812016-12-0142The positioning strategy of rural tourism on Stara PlaninaМлађан Максимовић0Снежана Урошевић1Дарјан Карабашевић2Универзитет „Џон Незбит“, Факултет за менаџмент Зајечар Универзитет у Београду, Технички факултет у БоруУниверзитет „Џон Незбит“, Факултет за менаџмент Зајечар In the last two decades, Serbian tourism was quite out of the global trends, which is reflected in the results of tourism activities. However, due to dramatic changes in supply and demand on the global tourism market, there is a call for an improvement in Serbian tourism offer, which is achievable, especially in the areas where there are basic products and where it is possible to evaluate the tourist offer. Wishing to attract more tourists and generate additional income of the local population, and further foster the economic development and improvement of living standards in rural communities in the area of Stara Planina and the whole Eastern Serbia, the aim of this paper is to point to possible positioning strategies of rural tourism on Stara Planina. https://htmanagementvb.com/index.php/HITM/article/view/99Tourism, rural environment, strategy, positioning, destination |
| spellingShingle | Млађан Максимовић Снежана Урошевић Дарјан Карабашевић The positioning strategy of rural tourism on Stara Planina Mенаџмент у хотелијерству и туризму Tourism, rural environment, strategy, positioning, destination |
| title | The positioning strategy of rural tourism on Stara Planina |
| title_full | The positioning strategy of rural tourism on Stara Planina |
| title_fullStr | The positioning strategy of rural tourism on Stara Planina |
| title_full_unstemmed | The positioning strategy of rural tourism on Stara Planina |
| title_short | The positioning strategy of rural tourism on Stara Planina |
| title_sort | positioning strategy of rural tourism on stara planina |
| topic | Tourism, rural environment, strategy, positioning, destination |
| url | https://htmanagementvb.com/index.php/HITM/article/view/99 |
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