Consumer experiences and values in Brazilian Northeast shopping centers

Consumer experiences and values in Brazilian Northeast shopping centers

This study aims to expand the knowledge on consumer experiences and values from an innovative marketing perspective in the context of shopping centers of inland towns in the Brazilian Northeast region. A qualitative approach was adopted using 50 in-depth interviews of shopping center visitors to col...

Full description

Bibliographic Details
Main Authors: Maria Raquel Lucas, Simone Maia Pimenta Martins Ayres, Nuno Rebelo dos Santos, Andreia Dionísio
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2021-07-01
Series:Innovative Marketing
Subjects:
consumer behavior
cultural values
expectations
interpretative phenomenological analysis
retail trend
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15285/IM_2021_03_Lucas.pdf

Similar Items

Similar Items