Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process
The stronger capacity of falsehood to diffuse in comparison with the truth pushes researchers to identify fake news effects on the formation of country brand equity due to the distant and intangible nature of this notion. To explore this exposure, valenced framing theory is applied as a suitable fra...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2023-06-01
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| Series: | Management şi Marketing |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/mmcks-2023-0009 |
| _version_ | 1797789006586445824 |
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| author | Novoselova Olga V. Simon Judit Kemény Ildikó Zhu Kai Csobán Katalin Balogh Andrej Dávid Lóránt Dénes |
| author_facet | Novoselova Olga V. Simon Judit Kemény Ildikó Zhu Kai Csobán Katalin Balogh Andrej Dávid Lóránt Dénes |
| author_sort | Novoselova Olga V. |
| collection | DOAJ |
| description | The stronger capacity of falsehood to diffuse in comparison with the truth pushes researchers to identify fake news effects on the formation of country brand equity due to the distant and intangible nature of this notion. To explore this exposure, valenced framing theory is applied as a suitable framework where credibility and cognitive image are checked to be mediators in this relationship. This study adopted a perceived and projected image approach for online survey design, and a quantitative method was applied. The results depict that fake news frames have an indirect effect on a country’s brand equity mediated by news credibility and cognitive image toward the country. We show that news credibility and cognitive image function as sequential mediators, meaning that the level of believability and cognitive preconceptions about a certain country directly affect country brand equity. Moreover, this study demonstrates that negatively framed fake news can affect all dimensions of country brand equity negatively, whereas positive fake news frames do not change people’s perceptions significantly. According to the outcomes, we proved that the level of credibility is significantly influenced by the type of valenced fake news frame as well. We discuss the implications of the findings and future research directions in the field of fake news and country brands. |
| first_indexed | 2024-03-13T01:44:39Z |
| format | Article |
| id | doaj.art-5e4859f39d0e460fa913872e0c62048f |
| institution | Directory Open Access Journal |
| issn | 2069-8887 |
| language | English |
| last_indexed | 2024-03-13T01:44:39Z |
| publishDate | 2023-06-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Management şi Marketing |
| spelling | doaj.art-5e4859f39d0e460fa913872e0c62048f2023-07-03T10:19:49ZengSciendoManagement şi Marketing2069-88872023-06-0118214517110.1515/mmcks-2023-0009Exposure of valenced fake news frames to country brand equity and the role of news credibility in this processNovoselova Olga V.0Simon Judit1Kemény Ildikó2Zhu Kai3Csobán Katalin4Balogh Andrej5Dávid Lóránt Dénes61Corvinus University of Budapest, Budapest, Hungary2Corvinus University of Budapest, Budapest, Hungary3Corvinus University of Budapest, Budapest, Hungary4Hubei University, Wuhan, China5University of Debrecen, Debrecen, Hungary6Hungarian University of Agriculture and Life Sciences, Godollo, Hungary7Hungarian University of Agriculture and Life Sciences, Godollo, Hungary John von Neumann University, Kecskemet, HungaryThe stronger capacity of falsehood to diffuse in comparison with the truth pushes researchers to identify fake news effects on the formation of country brand equity due to the distant and intangible nature of this notion. To explore this exposure, valenced framing theory is applied as a suitable framework where credibility and cognitive image are checked to be mediators in this relationship. This study adopted a perceived and projected image approach for online survey design, and a quantitative method was applied. The results depict that fake news frames have an indirect effect on a country’s brand equity mediated by news credibility and cognitive image toward the country. We show that news credibility and cognitive image function as sequential mediators, meaning that the level of believability and cognitive preconceptions about a certain country directly affect country brand equity. Moreover, this study demonstrates that negatively framed fake news can affect all dimensions of country brand equity negatively, whereas positive fake news frames do not change people’s perceptions significantly. According to the outcomes, we proved that the level of credibility is significantly influenced by the type of valenced fake news frame as well. We discuss the implications of the findings and future research directions in the field of fake news and country brands.https://doi.org/10.1515/mmcks-2023-0009news credibilityvalenced framesfake newscountry brand equityframe effectcognitive imagechina |
| spellingShingle | Novoselova Olga V. Simon Judit Kemény Ildikó Zhu Kai Csobán Katalin Balogh Andrej Dávid Lóránt Dénes Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process Management şi Marketing news credibility valenced frames fake news country brand equity frame effect cognitive image china |
| title | Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process |
| title_full | Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process |
| title_fullStr | Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process |
| title_full_unstemmed | Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process |
| title_short | Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process |
| title_sort | exposure of valenced fake news frames to country brand equity and the role of news credibility in this process |
| topic | news credibility valenced frames fake news country brand equity frame effect cognitive image china |
| url | https://doi.org/10.1515/mmcks-2023-0009 |
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