Effect of Learning Effectiveness on Market Orientation, Innovation, and Performance of SMEs

Market uncertainty can be caused by a constantly changing consumer preference, and it is market uncertainty that drives companies to continue to innovate. Some research results indicate that learning effect the market orientation and innovations that occur within an organization. Nevertheless, resea...

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Main Author: Suratna Suratna
Format: Article
Language:English
Published: PH "INZHEK" 2018-03-01
Series:Problemi Ekonomiki
Subjects:
Online Access:http://www.problecon.com/export_pdf/problems-of-economy-2018-1_0-pages-378_383.pdf
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author Suratna Suratna
author_facet Suratna Suratna
author_sort Suratna Suratna
collection DOAJ
description Market uncertainty can be caused by a constantly changing consumer preference, and it is market uncertainty that drives companies to continue to innovate. Some research results indicate that learning effect the market orientation and innovations that occur within an organization. Nevertheless, research on influence of learning effectiveness on market orientation, innovation, and performance of Small and Medium Enterprises (SMEs) is still very minimal. Successful SMEs will contribute greatly to the development of the country by providing employment and increasing national income. Therefore, learning effectiveness and its impact on the market orientation, innovation, and performance of SMEs is of interest for researchers. This research explains the concept of training and its effect on market orientation, innovation, and performance of SMEs. In addition, the study proposes and tests effective training models and their impact on market orientation, innovation, and performance of SMEs.
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spelling doaj.art-5e4c4c0e51a34e2095656ae196ff102e2024-02-02T14:08:49ZengPH "INZHEK"Problemi Ekonomiki2222-07122311-11862018-03-01135378383Effect of Learning Effectiveness on Market Orientation, Innovation, and Performance of SMEsSuratna Suratna0Faculty of Social and Political Science, Universitas Pembangunan Nasional «Veteran» YogyakartaMarket uncertainty can be caused by a constantly changing consumer preference, and it is market uncertainty that drives companies to continue to innovate. Some research results indicate that learning effect the market orientation and innovations that occur within an organization. Nevertheless, research on influence of learning effectiveness on market orientation, innovation, and performance of Small and Medium Enterprises (SMEs) is still very minimal. Successful SMEs will contribute greatly to the development of the country by providing employment and increasing national income. Therefore, learning effectiveness and its impact on the market orientation, innovation, and performance of SMEs is of interest for researchers. This research explains the concept of training and its effect on market orientation, innovation, and performance of SMEs. In addition, the study proposes and tests effective training models and their impact on market orientation, innovation, and performance of SMEs.http://www.problecon.com/export_pdf/problems-of-economy-2018-1_0-pages-378_383.pdflearningmarket orientationinnovationbusiness performanceSME
spellingShingle Suratna Suratna
Effect of Learning Effectiveness on Market Orientation, Innovation, and Performance of SMEs
Problemi Ekonomiki
learning
market orientation
innovation
business performance
SME
title Effect of Learning Effectiveness on Market Orientation, Innovation, and Performance of SMEs
title_full Effect of Learning Effectiveness on Market Orientation, Innovation, and Performance of SMEs
title_fullStr Effect of Learning Effectiveness on Market Orientation, Innovation, and Performance of SMEs
title_full_unstemmed Effect of Learning Effectiveness on Market Orientation, Innovation, and Performance of SMEs
title_short Effect of Learning Effectiveness on Market Orientation, Innovation, and Performance of SMEs
title_sort effect of learning effectiveness on market orientation innovation and performance of smes
topic learning
market orientation
innovation
business performance
SME
url http://www.problecon.com/export_pdf/problems-of-economy-2018-1_0-pages-378_383.pdf
work_keys_str_mv AT suratnasuratna effectoflearningeffectivenessonmarketorientationinnovationandperformanceofsmes