Critical Success Factors in Reward-Based Crowdfunding:
Prior research has revealed critical success factors in reward-based crowdfunding, but there are some remaining issues: (1) the disparity between research findings and practice, (2) the changing crowdfunding market environment, and (3) the lack of studies on Japanese crowdfunding platforms. To addre...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/3/40_2021.003/_html/-char/en |