Branding in NGOs – its Influence on the Intention to Donate

Branding in NGOs – its Influence on the Intention to Donate

Bibliographic Details
Main Authors:	Arminda do Paço, Ricardo Gouveia Rodrigues, Luís Rodrigues
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin, Poland 2014-09-01
Series:	Economics & Sociology
Subjects:	donation NGO branding brand image brand awareness
Online Access:	https://www.economics-sociology.eu/?275,en_branding-in-ngos-%E2%80%93-its-influence-on-the-intention-to-donate

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