THE DEVELOPMENT STRATEGY OF SUGAR CANE MANUFACTURE, PT MADUBARU YOGYAKARTA
The Indonesian sugar industry is one of the plantation industries which is considered a commercial and strategic commodity. However, the national sugar industry has decreased in meeting national sugar needs. This decrease was due to internal problems and external problems in the sugar industry. Sug...
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| Format: | Article |
| Language: | English |
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BPFP Universitas Bengkulu
2023-03-01
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| Series: | Jurnal Agrisep |
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| Online Access: | https://ejournal.unib.ac.id/agrisep/article/view/26365 |
| _version_ | 1827812721177919488 |
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| author | Lathifah Khairani Lestari Rahayu Waluyati Any Suryantini Didier Sawadogo |
| author_facet | Lathifah Khairani Lestari Rahayu Waluyati Any Suryantini Didier Sawadogo |
| author_sort | Lathifah Khairani |
| collection | DOAJ |
| description |
The Indonesian sugar industry is one of the plantation industries which is considered a commercial and strategic commodity. However, the national sugar industry has decreased in meeting national sugar needs. This decrease was due to internal problems and external problems in the sugar industry. Sugar Cane Manufacture, PT Madubaru is the only sugarcane-based private company in Yogyakarta. The study aims to identify internal and external factors that influence the development of PT Madubaru and analyze alternative strategies for the development of Sugarcane Manufacture Madukismo Yogyakarta. Sampling technique used is a purposive sampling method with 38 respondents consisting of eight experts and 30 internal company employees. The analytical method used is the Internal Factor Evaluation Matrix (IFE), External Factor Evaluation Matrix (EFE), and SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results show that the strategic position of Sugar Cane Manufacture, PT Madubaru development is in quadrant II (two). The strategic position shows that the strategy is directed at efforts to improve the weaknesses (Weaknesses) of PT Madubaru in order to be able to seize opportunities (Opportunities) that exist. The alternative strategy that can be applied in the development of PT Madubaru are increasing cash inflows by opening creditors and outside investors, Raw processing Sugar to reduce the Cost of Production, continuing to work with Bina Sarana Tani to find new varieties to increase sugarcane productivity, expand markets with market penetration, Raw process sugar to optimize plant capacity, process Raw sugar to optimize sugar production and diversify products to increase funds.
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| first_indexed | 2024-03-11T23:21:26Z |
| format | Article |
| id | doaj.art-5e691e09cb7d4275be95be1f98d7f2e3 |
| institution | Directory Open Access Journal |
| issn | 1412-8837 2579-9959 |
| language | English |
| last_indexed | 2024-03-11T23:21:26Z |
| publishDate | 2023-03-01 |
| publisher | BPFP Universitas Bengkulu |
| record_format | Article |
| series | Jurnal Agrisep |
| spelling | doaj.art-5e691e09cb7d4275be95be1f98d7f2e32023-09-20T13:28:52ZengBPFP Universitas BengkuluJurnal Agrisep1412-88372579-99592023-03-01220110.31186/jagrisep.22.01.109-128THE DEVELOPMENT STRATEGY OF SUGAR CANE MANUFACTURE, PT MADUBARU YOGYAKARTALathifah Khairani0Lestari Rahayu Waluyati1Any Suryantini2Didier Sawadogo3Department of Socio Economic of Agriculture, Faculty of Agriculture, University of Bengkulu, Bengkulu, IndonesiaDepartment of Agricultural Socio Economic and Agribusiness, Faculty of Agriculture, Gadjah Mada University, Yogyakarta, IndonesiaDepartment of Agricultural Socio Economic and Agribusiness, Faculty of Agriculture, Gadjah Mada University, Yogyakarta, IndonesiaNational Institute for Agricultural Research and Environment (INERA), Burkina Faso The Indonesian sugar industry is one of the plantation industries which is considered a commercial and strategic commodity. However, the national sugar industry has decreased in meeting national sugar needs. This decrease was due to internal problems and external problems in the sugar industry. Sugar Cane Manufacture, PT Madubaru is the only sugarcane-based private company in Yogyakarta. The study aims to identify internal and external factors that influence the development of PT Madubaru and analyze alternative strategies for the development of Sugarcane Manufacture Madukismo Yogyakarta. Sampling technique used is a purposive sampling method with 38 respondents consisting of eight experts and 30 internal company employees. The analytical method used is the Internal Factor Evaluation Matrix (IFE), External Factor Evaluation Matrix (EFE), and SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results show that the strategic position of Sugar Cane Manufacture, PT Madubaru development is in quadrant II (two). The strategic position shows that the strategy is directed at efforts to improve the weaknesses (Weaknesses) of PT Madubaru in order to be able to seize opportunities (Opportunities) that exist. The alternative strategy that can be applied in the development of PT Madubaru are increasing cash inflows by opening creditors and outside investors, Raw processing Sugar to reduce the Cost of Production, continuing to work with Bina Sarana Tani to find new varieties to increase sugarcane productivity, expand markets with market penetration, Raw process sugar to optimize plant capacity, process Raw sugar to optimize sugar production and diversify products to increase funds. https://ejournal.unib.ac.id/agrisep/article/view/26365business developmentsugarcaneSWOT analysis |
| spellingShingle | Lathifah Khairani Lestari Rahayu Waluyati Any Suryantini Didier Sawadogo THE DEVELOPMENT STRATEGY OF SUGAR CANE MANUFACTURE, PT MADUBARU YOGYAKARTA Jurnal Agrisep business development sugarcane SWOT analysis |
| title | THE DEVELOPMENT STRATEGY OF SUGAR CANE MANUFACTURE, PT MADUBARU YOGYAKARTA |
| title_full | THE DEVELOPMENT STRATEGY OF SUGAR CANE MANUFACTURE, PT MADUBARU YOGYAKARTA |
| title_fullStr | THE DEVELOPMENT STRATEGY OF SUGAR CANE MANUFACTURE, PT MADUBARU YOGYAKARTA |
| title_full_unstemmed | THE DEVELOPMENT STRATEGY OF SUGAR CANE MANUFACTURE, PT MADUBARU YOGYAKARTA |
| title_short | THE DEVELOPMENT STRATEGY OF SUGAR CANE MANUFACTURE, PT MADUBARU YOGYAKARTA |
| title_sort | development strategy of sugar cane manufacture pt madubaru yogyakarta |
| topic | business development sugarcane SWOT analysis |
| url | https://ejournal.unib.ac.id/agrisep/article/view/26365 |
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