Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior
This paper aims to investigate the association between variables of intrinsic and extrinsic motivations, cyber-market mavenism, and information sharing behavior, particularly among social network sites (SNS) users in Iraq.This study depends on a quantitative method to test the variables. The sample...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2022-06-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16649/IM_2022_02_Abbas.pdf |
| _version_ | 1818484005750702080 |
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| author | Alhamzah F. Abbas Ahmad Jusoh Adaviah Mas’od Ahmed H. Alsharif Javed Ali |
| author_facet | Alhamzah F. Abbas Ahmad Jusoh Adaviah Mas’od Ahmed H. Alsharif Javed Ali |
| author_sort | Alhamzah F. Abbas |
| collection | DOAJ |
| description | This paper aims to investigate the association between variables of intrinsic and extrinsic motivations, cyber-market mavenism, and information sharing behavior, particularly among social network sites (SNS) users in Iraq.This study depends on a quantitative method to test the variables. The sample contains 388 Iraqi customers or users using social network sites to share information about different products and services. The study conducts a purposive sample to determine the characteristics of users who have much information about different products and services. A questionnaire was prepared based on previous research and distributed to participants. The statistical analysis program (SPSS) for descriptive statistics and PLS-SEM were used to analyze the measurement and structural models to test the hypotheses. The study results showed that altruism, moral obligation, and self-efficacy as intrinsic motivations influence cyber-market mavenism. However, self-enjoyment appears to have no impact on cyber-market mavenism. Moreover, reputation and social interaction also influence cyber-market mavenism. In addition, reciprocity and belongingness have no effect among Iraqi users. Thus, cyber-market mavenism plays a significant role in information-sharing behavior. The reason for such an outcome may develop a competitive advantage for marketers through understanding the market maven behavior on social network sites. |
| first_indexed | 2024-12-10T15:49:31Z |
| format | Article |
| id | doaj.art-5e6c0c4ebf4641379e39b6d67d9704ac |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-12-10T15:49:31Z |
| publishDate | 2022-06-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-5e6c0c4ebf4641379e39b6d67d9704ac2022-12-22T01:42:50ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262022-06-0118219821110.21511/im.18(2).2022.1716649Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behaviorAlhamzah F. Abbas0https://orcid.org/0000-0002-7508-9340Ahmad Jusoh1https://orcid.org/0000-0002-7172-8416Adaviah Mas’od2Ahmed H. Alsharif3https://orcid.org/0000-0002-1364-3545Javed Ali4https://orcid.org/0000-0003-3396-7579Ph.D. student, Azman Hashim International Business School, Department of Management, University Technology MalaysiaProf., Azman Hashim International Business School, Department of Management, University Technology MalaysiaDr., Azman Hashim International Business School, Department of Management, University Technology MalaysiaPh.D. student, Azman Hashim International Business School, Department of Management, University Technology MalaysiaPh.D. student, Faculty of management, Sukkur IBA UniversityThis paper aims to investigate the association between variables of intrinsic and extrinsic motivations, cyber-market mavenism, and information sharing behavior, particularly among social network sites (SNS) users in Iraq.This study depends on a quantitative method to test the variables. The sample contains 388 Iraqi customers or users using social network sites to share information about different products and services. The study conducts a purposive sample to determine the characteristics of users who have much information about different products and services. A questionnaire was prepared based on previous research and distributed to participants. The statistical analysis program (SPSS) for descriptive statistics and PLS-SEM were used to analyze the measurement and structural models to test the hypotheses. The study results showed that altruism, moral obligation, and self-efficacy as intrinsic motivations influence cyber-market mavenism. However, self-enjoyment appears to have no impact on cyber-market mavenism. Moreover, reputation and social interaction also influence cyber-market mavenism. In addition, reciprocity and belongingness have no effect among Iraqi users. Thus, cyber-market mavenism plays a significant role in information-sharing behavior. The reason for such an outcome may develop a competitive advantage for marketers through understanding the market maven behavior on social network sites.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16649/IM_2022_02_Abbas.pdfextrinsic motivationinformation-sharing behaviorintrinsic motivationmarket mavenismstructural equation modeling |
| spellingShingle | Alhamzah F. Abbas Ahmad Jusoh Adaviah Mas’od Ahmed H. Alsharif Javed Ali Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior Innovative Marketing extrinsic motivation information-sharing behavior intrinsic motivation market mavenism structural equation modeling |
| title | Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior |
| title_full | Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior |
| title_fullStr | Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior |
| title_full_unstemmed | Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior |
| title_short | Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior |
| title_sort | effect of intrinsic and extrinsic motivations on cyber market mavenism their role in information sharing behavior |
| topic | extrinsic motivation information-sharing behavior intrinsic motivation market mavenism structural equation modeling |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16649/IM_2022_02_Abbas.pdf |
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