Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior

Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior

This paper aims to investigate the association between variables of intrinsic and extrinsic motivations, cyber-market mavenism, and information sharing behavior, particularly among social network sites (SNS) users in Iraq.This study depends on a quantitative method to test the variables. The sample...

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Bibliographic Details
Main Authors: Alhamzah F. Abbas, Ahmad Jusoh, Adaviah Mas’od, Ahmed H. Alsharif, Javed Ali
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2022-06-01
Series:Innovative Marketing
Subjects:
extrinsic motivation
information-sharing behavior
intrinsic motivation
market mavenism
structural equation modeling
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16649/IM_2022_02_Abbas.pdf

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