Changing Vietnamese consumer culture today - issues for the sustainable development of Vietnamese enterprises
The paper, based on the analysis of changes in Vietnamese consumer culture in the context of globalization and international integration, provides suggestions for Vietnamese enterprises to access and dominate the domestic market. It can be seen that, Vietnamese people now tend to choose products mad...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2020-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/24/e3sconf_tpacee2020_11002.pdf |