The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy?

This paper focuses on the public diplomacy (PD) practices of the EU-a supranational regional organisation confronted with two distinct challenges. First, the EU aims to reform its external action in order to become a global power and leader in the changing multipolar world. Second, it purports to fi...

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Main Authors: Chaban Natalia, Vernygora Vlad
Format: Article
Language:English
Published: Sciendo 2013-10-01
Series:Baltic Journal of European studies
Subjects:
Online Access:https://doi.org/10.2478/bjes-2013-0014
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author Chaban Natalia
Vernygora Vlad
author_facet Chaban Natalia
Vernygora Vlad
author_sort Chaban Natalia
collection DOAJ
description This paper focuses on the public diplomacy (PD) practices of the EU-a supranational regional organisation confronted with two distinct challenges. First, the EU aims to reform its external action in order to become a global power and leader in the changing multipolar world. Second, it purports to fight the ongoing economic crisis that not only weakens the actual global capabilities of the EU, but damages its international image and reputation as a power and a leader. The paper assumes the potential of EU PD tools in meeting these challenges and tests this assumption in one case study of international public opinion on the EU in its immediate neighbourhood (Ukraine). Importantly, the study confronts an additional challenge: EU PD is described in the relevant literature to be a disjointed, under-resourced and overlooked policy area.
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spelling doaj.art-5e8d86c28cb140eda945fb25d373a7972022-12-22T03:13:32ZengSciendoBaltic Journal of European studies2228-05962013-10-0132689510.2478/bjes-2013-0014The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy?Chaban Natalia0Vernygora Vlad1National Centre for Research on Europe, University of Canterbury Kirkwood Village KD04, Christchurch, New ZealandDepartment of International Relations, Tallinn University of Technology Akadeemia tee 3, Tallinn 12618, EstoniaThis paper focuses on the public diplomacy (PD) practices of the EU-a supranational regional organisation confronted with two distinct challenges. First, the EU aims to reform its external action in order to become a global power and leader in the changing multipolar world. Second, it purports to fight the ongoing economic crisis that not only weakens the actual global capabilities of the EU, but damages its international image and reputation as a power and a leader. The paper assumes the potential of EU PD tools in meeting these challenges and tests this assumption in one case study of international public opinion on the EU in its immediate neighbourhood (Ukraine). Importantly, the study confronts an additional challenge: EU PD is described in the relevant literature to be a disjointed, under-resourced and overlooked policy area.https://doi.org/10.2478/bjes-2013-0014eueu neighbourhood policypublic diplomacyukraine
spellingShingle Chaban Natalia
Vernygora Vlad
The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy?
Baltic Journal of European studies
eu
eu neighbourhood policy
public diplomacy
ukraine
title The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy?
title_full The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy?
title_fullStr The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy?
title_full_unstemmed The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy?
title_short The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy?
title_sort eu in the eyes of ukrainian general public potential for eu public diplomacy
topic eu
eu neighbourhood policy
public diplomacy
ukraine
url https://doi.org/10.2478/bjes-2013-0014
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