The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy?
This paper focuses on the public diplomacy (PD) practices of the EU-a supranational regional organisation confronted with two distinct challenges. First, the EU aims to reform its external action in order to become a global power and leader in the changing multipolar world. Second, it purports to fi...
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Format: | Article |
Language: | English |
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Sciendo
2013-10-01
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Series: | Baltic Journal of European studies |
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Online Access: | https://doi.org/10.2478/bjes-2013-0014 |
_version_ | 1811272752706879488 |
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author | Chaban Natalia Vernygora Vlad |
author_facet | Chaban Natalia Vernygora Vlad |
author_sort | Chaban Natalia |
collection | DOAJ |
description | This paper focuses on the public diplomacy (PD) practices of the EU-a supranational regional organisation confronted with two distinct challenges. First, the EU aims to reform its external action in order to become a global power and leader in the changing multipolar world. Second, it purports to fight the ongoing economic crisis that not only weakens the actual global capabilities of the EU, but damages its international image and reputation as a power and a leader. The paper assumes the potential of EU PD tools in meeting these challenges and tests this assumption in one case study of international public opinion on the EU in its immediate neighbourhood (Ukraine). Importantly, the study confronts an additional challenge: EU PD is described in the relevant literature to be a disjointed, under-resourced and overlooked policy area. |
first_indexed | 2024-04-12T22:45:56Z |
format | Article |
id | doaj.art-5e8d86c28cb140eda945fb25d373a797 |
institution | Directory Open Access Journal |
issn | 2228-0596 |
language | English |
last_indexed | 2024-04-12T22:45:56Z |
publishDate | 2013-10-01 |
publisher | Sciendo |
record_format | Article |
series | Baltic Journal of European studies |
spelling | doaj.art-5e8d86c28cb140eda945fb25d373a7972022-12-22T03:13:32ZengSciendoBaltic Journal of European studies2228-05962013-10-0132689510.2478/bjes-2013-0014The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy?Chaban Natalia0Vernygora Vlad1National Centre for Research on Europe, University of Canterbury Kirkwood Village KD04, Christchurch, New ZealandDepartment of International Relations, Tallinn University of Technology Akadeemia tee 3, Tallinn 12618, EstoniaThis paper focuses on the public diplomacy (PD) practices of the EU-a supranational regional organisation confronted with two distinct challenges. First, the EU aims to reform its external action in order to become a global power and leader in the changing multipolar world. Second, it purports to fight the ongoing economic crisis that not only weakens the actual global capabilities of the EU, but damages its international image and reputation as a power and a leader. The paper assumes the potential of EU PD tools in meeting these challenges and tests this assumption in one case study of international public opinion on the EU in its immediate neighbourhood (Ukraine). Importantly, the study confronts an additional challenge: EU PD is described in the relevant literature to be a disjointed, under-resourced and overlooked policy area.https://doi.org/10.2478/bjes-2013-0014eueu neighbourhood policypublic diplomacyukraine |
spellingShingle | Chaban Natalia Vernygora Vlad The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy? Baltic Journal of European studies eu eu neighbourhood policy public diplomacy ukraine |
title | The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy? |
title_full | The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy? |
title_fullStr | The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy? |
title_full_unstemmed | The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy? |
title_short | The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy? |
title_sort | eu in the eyes of ukrainian general public potential for eu public diplomacy |
topic | eu eu neighbourhood policy public diplomacy ukraine |
url | https://doi.org/10.2478/bjes-2013-0014 |
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