Associations between perceptions of e-cigarette advertising and interest in product trial amongst US adult smokers and non-smokers: results from an internet-based pilot survey

Associations between perceptions of e-cigarette advertising and interest in product trial amongst US adult smokers and non-smokers: results from an internet-based pilot survey

Background Electronic cigarettes (e-cigarettes) have risen in popularity in the U.S. While recent studies have described the prevalence and demographics of e-cigarette users, few studies have evaluated the impact of advertising on perceptions and interest in trial. This pilot study was conducted to...

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Bibliographic Details
Main Authors: Danielle M. Smith, Maansi Bansal-Travers, Richard J. O’Connor, Maciej L. Goniewicz, Andrew Hyland
Format: Article
Language:English
Published: European Publishing 2015-06-01
Series:Tobacco Induced Diseases
Subjects:
electronic cigarettes
advertising
tobacco
marketing
smoking
Online Access:http://www.journalssystem.com/tid/Associations-between-perceptions-of-e-cigarette-advertising-and-interest-in-product-trial-amongst-US-adult-smokers-and-non-smokers-results-from-an-internet-based-pilot-survey,67159,0,2.html

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