Slang Toponyms and Newsmakers' Nicknames as a Communicative Contact and Indicator of Comic Culture in the Modern Russian Journalism
The article deals with the study of phatic communication in political mass media discourse. It was made clear, that the use of slang words is one of the means to implement phatics, as such units actualize the background knowledge and act as the speech signal to form the inner communication circle....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2015-12-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/1611 |
| _version_ | 1797908118927048704 |
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| author | Viktoria Vladimirovna Vasilieva Natalia Anatolievna Kornilova |
| author_facet | Viktoria Vladimirovna Vasilieva Natalia Anatolievna Kornilova |
| author_sort | Viktoria Vladimirovna Vasilieva |
| collection | DOAJ |
| description |
The article deals with the study of phatic communication in political mass media discourse. It was made clear, that the use of slang words is one of the means to implement phatics, as such units actualize the background knowledge and act as the speech signal to form the inner communication circle. The descriptions of situations are presented, and the structures of toponyms and politicians' nicknames in modern Russia are analyzed; the semantic shifts are explained; they result in reconsideration of reality in ironic form - one of the leading in mass media comic culture. Less active ways of Russian word formation are shown; they result in appearance of extraordinary, sometimes exotic naming units. At that, the stylistic (evaluative) meaning of slang words turns out to be primary in relation to the word lexical meaning. The events and facts from the political life, causing the audience's mistrust or discontent with the authorities, become ironically reconsidered in the slang words.
Keywords: phatic communication, the language of the mass media, the mass media political slang, irony, comic culture.
JEL Classifications: Z1; Z13; Z19
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| first_indexed | 2024-04-10T10:47:35Z |
| format | Article |
| id | doaj.art-5e9fd02055584b5f926bed669b81df1e |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T10:47:35Z |
| publishDate | 2015-12-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-5e9fd02055584b5f926bed669b81df1e2023-02-15T16:20:15ZengEconJournalsInternational Review of Management and Marketing2146-44052015-12-0151SSlang Toponyms and Newsmakers' Nicknames as a Communicative Contact and Indicator of Comic Culture in the Modern Russian JournalismViktoria Vladimirovna VasilievaNatalia Anatolievna Kornilova The article deals with the study of phatic communication in political mass media discourse. It was made clear, that the use of slang words is one of the means to implement phatics, as such units actualize the background knowledge and act as the speech signal to form the inner communication circle. The descriptions of situations are presented, and the structures of toponyms and politicians' nicknames in modern Russia are analyzed; the semantic shifts are explained; they result in reconsideration of reality in ironic form - one of the leading in mass media comic culture. Less active ways of Russian word formation are shown; they result in appearance of extraordinary, sometimes exotic naming units. At that, the stylistic (evaluative) meaning of slang words turns out to be primary in relation to the word lexical meaning. The events and facts from the political life, causing the audience's mistrust or discontent with the authorities, become ironically reconsidered in the slang words. Keywords: phatic communication, the language of the mass media, the mass media political slang, irony, comic culture. JEL Classifications: Z1; Z13; Z19 http://mail.econjournals.com/index.php/irmm/article/view/1611 |
| spellingShingle | Viktoria Vladimirovna Vasilieva Natalia Anatolievna Kornilova Slang Toponyms and Newsmakers' Nicknames as a Communicative Contact and Indicator of Comic Culture in the Modern Russian Journalism International Review of Management and Marketing |
| title | Slang Toponyms and Newsmakers' Nicknames as a Communicative Contact and Indicator of Comic Culture in the Modern Russian Journalism |
| title_full | Slang Toponyms and Newsmakers' Nicknames as a Communicative Contact and Indicator of Comic Culture in the Modern Russian Journalism |
| title_fullStr | Slang Toponyms and Newsmakers' Nicknames as a Communicative Contact and Indicator of Comic Culture in the Modern Russian Journalism |
| title_full_unstemmed | Slang Toponyms and Newsmakers' Nicknames as a Communicative Contact and Indicator of Comic Culture in the Modern Russian Journalism |
| title_short | Slang Toponyms and Newsmakers' Nicknames as a Communicative Contact and Indicator of Comic Culture in the Modern Russian Journalism |
| title_sort | slang toponyms and newsmakers nicknames as a communicative contact and indicator of comic culture in the modern russian journalism |
| url | http://mail.econjournals.com/index.php/irmm/article/view/1611 |
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