| Summary: | This paper focuses on the creative potential offered to remote workers by an innovative workplace, i.e. Smart Work Center (SWC), that acquired momentum with the diffusion of smart working, a holistic approach in managing employees’ flexibility. In conceptualising SWCs as "creative workspaces", we draw on literature on workplace creativity to identify a number of factors related to work environment influencing individual creativity. Then, in light of specific SWC’s features, we developed a set of research propositions explaining how SWCs can support creativity among employees working in these spaces, both directly (through material elements) and indirectly (through culture and social relations).
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