Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran

Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran

Introduction: Online shopping has changed the way some people do shopping and has become a major part of their lives, but this type of shopping has challenges that can be caused by a variety of factors. The main purpose of this study was to investigate the impact of customers’ experience of online s...

Bibliografski detalji
Glavni autori:	Mojtaba Poursalimi, Samaneh Bayat
Format:	Članak
Jezik:	fas
Izdano:	Yazd University 2022-04-01
Serija:	کاوش‌های مدیریت بازرگانی
Teme:	customer experience of online shopping customer satisfaction purchase intention
Online pristup:	http://bar.yazd.ac.ir/article_2829_b58c79a181018f76171724206686809b.pdf

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