Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran
Introduction: Online shopping has changed the way some people do shopping and has become a major part of their lives, but this type of shopping has challenges that can be caused by a variety of factors. The main purpose of this study was to investigate the impact of customers’ experience of online s...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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Yazd University
2022-04-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2829_b58c79a181018f76171724206686809b.pdf |