Designing for value-behaviour consistency: ethical choice architecture to stimulate sustainable meat purchase
Many of our daily behaviours, e.g., our choice for transportation and our consumption behaviours, need to change in the light of the pressing sustainability issues we are facing. Yet, while many people value the environment, they do not always engage in the behaviours that are in line with these val...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2022-06-01
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| Series: | Cleaner and Responsible Consumption |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666784322000213 |
| _version_ | 1811342302468112384 |
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| author | Anna-Louisa Peeters Ellen van der Werff Nynke Tromp |
| author_facet | Anna-Louisa Peeters Ellen van der Werff Nynke Tromp |
| author_sort | Anna-Louisa Peeters |
| collection | DOAJ |
| description | Many of our daily behaviours, e.g., our choice for transportation and our consumption behaviours, need to change in the light of the pressing sustainability issues we are facing. Yet, while many people value the environment, they do not always engage in the behaviours that are in line with these values, representing the so-called ‘value-action gap’. This paper argues that the value-action gap can to a large extent be explained by a choice architecture which promotes unsustainable behaviours. Therefore, we present a redesign of choice architecture in the context of meat consumption, to stimulate people to act in line with their values. Our experimental study shows that such a redesign leads to a significant increase in sustainable behaviour, without conflicting with people's values. This opens the discussion on how we design the architecture for such choices and adds granularity to the moral debate about nudging. |
| first_indexed | 2024-04-13T19:09:12Z |
| format | Article |
| id | doaj.art-5ecc5683a2984dacbe5809692b2fcd12 |
| institution | Directory Open Access Journal |
| issn | 2666-7843 |
| language | English |
| last_indexed | 2024-04-13T19:09:12Z |
| publishDate | 2022-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Cleaner and Responsible Consumption |
| spelling | doaj.art-5ecc5683a2984dacbe5809692b2fcd122022-12-22T02:33:53ZengElsevierCleaner and Responsible Consumption2666-78432022-06-015100067Designing for value-behaviour consistency: ethical choice architecture to stimulate sustainable meat purchaseAnna-Louisa Peeters0Ellen van der Werff1Nynke Tromp2Delft University of Technology, Faculty of Industrial Design Engineering, Landbergstraat 15, 2628 CE, Delft, the Netherlands; Corresponding author.University of Groningen, Faculty of Behavioural and Social Sciences, Grote Kruisstraat 2/1, 9712 TS, Groningen, the NetherlandsDelft University of Technology, Faculty of Industrial Design Engineering, Landbergstraat 15, 2628 CE, Delft, the NetherlandsMany of our daily behaviours, e.g., our choice for transportation and our consumption behaviours, need to change in the light of the pressing sustainability issues we are facing. Yet, while many people value the environment, they do not always engage in the behaviours that are in line with these values, representing the so-called ‘value-action gap’. This paper argues that the value-action gap can to a large extent be explained by a choice architecture which promotes unsustainable behaviours. Therefore, we present a redesign of choice architecture in the context of meat consumption, to stimulate people to act in line with their values. Our experimental study shows that such a redesign leads to a significant increase in sustainable behaviour, without conflicting with people's values. This opens the discussion on how we design the architecture for such choices and adds granularity to the moral debate about nudging.http://www.sciencedirect.com/science/article/pii/S2666784322000213Sustainable behaviourValue-action gapBehavioural designChoice architectureMeat consumptionNudging |
| spellingShingle | Anna-Louisa Peeters Ellen van der Werff Nynke Tromp Designing for value-behaviour consistency: ethical choice architecture to stimulate sustainable meat purchase Cleaner and Responsible Consumption Sustainable behaviour Value-action gap Behavioural design Choice architecture Meat consumption Nudging |
| title | Designing for value-behaviour consistency: ethical choice architecture to stimulate sustainable meat purchase |
| title_full | Designing for value-behaviour consistency: ethical choice architecture to stimulate sustainable meat purchase |
| title_fullStr | Designing for value-behaviour consistency: ethical choice architecture to stimulate sustainable meat purchase |
| title_full_unstemmed | Designing for value-behaviour consistency: ethical choice architecture to stimulate sustainable meat purchase |
| title_short | Designing for value-behaviour consistency: ethical choice architecture to stimulate sustainable meat purchase |
| title_sort | designing for value behaviour consistency ethical choice architecture to stimulate sustainable meat purchase |
| topic | Sustainable behaviour Value-action gap Behavioural design Choice architecture Meat consumption Nudging |
| url | http://www.sciencedirect.com/science/article/pii/S2666784322000213 |
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