Multisource data integration for targeted bus exterior advertising
Bus exterior advertising plays a significant role in outdoor advertising, since it provides frequent exposure to a large number of residents. Traditional route selection methods are generally based on a rough estimation, for example, the number of total passengers of a bus route or the geographical...
| Autores principales: | , , , |
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| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022-08-01
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| Colección: | Frontiers in Environmental Science |
| Materias: | |
| Acceso en línea: | https://www.frontiersin.org/articles/10.3389/fenvs.2022.962410/full |