Multisource data integration for targeted bus exterior advertising

Multisource data integration for targeted bus exterior advertising

Bus exterior advertising plays a significant role in outdoor advertising, since it provides frequent exposure to a large number of residents. Traditional route selection methods are generally based on a rough estimation, for example, the number of total passengers of a bus route or the geographical...

Полное описание

Библиографические подробности
Главные авторы:	Meng Huang, Xinchi Li, Wei Tu, Mingchuan Yang
Формат:	Статья
Язык:	English
Опубликовано:	Frontiers Media S.A. 2022-08-01
Серии:	Frontiers in Environmental Science
Предметы:	bus exterior advertising mobile phone data maximal coverage location problem multiple coverage problem targeted advertising
Online-ссылка:	https://www.frontiersin.org/articles/10.3389/fenvs.2022.962410/full

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