IMPLEMENTATION OF MURABAHAH PRODUCT MARKETING STRATEGY OF SHARIA PUBLIC FINANCING BANK (BPR SHARIA)

IMPLEMENTATION OF MURABAHAH PRODUCT MARKETING STRATEGY OF SHARIA PUBLIC FINANCING BANK (BPR SHARIA)

This study aims to understand the implementation of marketing strategies for murabahah products in BPR Sharia in Lamongan. The research method used is a case study by interviewing the head and account officer of BPR Sharia Lamongan Branch as interviewees. The results showed that murabahah products i...

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Bibliographic Details
Main Authors: Wawan Susanto, Novrida Qudsi Lutfillah, Soenarmi ., Yuyun Widiastuti
Format: Article
Language:English
Published: Department of Management, Faculty of Economics and Business, Universitas Surabaya 2017-09-01
Series:Manajemen dan Bisnis
Subjects:
marketing strategy
murabahah
marketing mix
sharia bank
Online Access:https://www.journalmabis.org/mabis/article/view/332

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