Sector of Public Relations Agencies in Poland: Its State and Perspectives After the Covid-19 Pandemic
The article is based on the results of research on the sector of public relation (PR) agencies in Poland, which is an important part of the entire PR industry. The purpose of this article is to determine the potential of this sector in the post-pandemic period in the light of research results. The a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2022-06-01
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| Series: | Marketing of Scientific and Research Organizations |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/minib-2022-0009 |
| _version_ | 1828058840161058816 |
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| author | Tworzydło Dariusz Szuba Przemysław |
| author_facet | Tworzydło Dariusz Szuba Przemysław |
| author_sort | Tworzydło Dariusz |
| collection | DOAJ |
| description | The article is based on the results of research on the sector of public relation (PR) agencies in Poland, which is an important part of the entire PR industry. The purpose of this article is to determine the potential of this sector in the post-pandemic period in the light of research results. The analysis focused on key parameters that influence the condition of the PR agencies sector, such as the number of agencies, type of activity, legal form, territorial distribution and financial indicators. Desk research (qualitative methodology) was used as the main research technique. The research was conducted on the basis of available databases and own datasets, such as lists of PR agencies, data from the Central Statistical Office (GUS), records stored in the Bisnode database, data from PR agencies’ websites and others. At a further stage, quantitative analysis of the collected statistical data was applied. The article illustrates the role of PR agencies in terms of the entire PR industry and presents a scheme for building a sampling frame on this type of companies. |
| first_indexed | 2024-04-10T21:33:41Z |
| format | Article |
| id | doaj.art-5ee6d65c8574490aad4671a76468e951 |
| institution | Directory Open Access Journal |
| issn | 2353-8414 |
| language | English |
| last_indexed | 2024-04-10T21:33:41Z |
| publishDate | 2022-06-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Marketing of Scientific and Research Organizations |
| spelling | doaj.art-5ee6d65c8574490aad4671a76468e9512023-01-19T12:54:41ZengSciendoMarketing of Scientific and Research Organizations2353-84142022-06-01442678610.2478/minib-2022-0009Sector of Public Relations Agencies in Poland: Its State and Perspectives After the Covid-19 PandemicTworzydło Dariusz0Szuba Przemysław1University of Warsaw,ul. Bednarska 2/4, 00-310Warszawa, PolandExacto sp. z o.o., Al. Niepodległości 124/2, 02-577Warszawa, PolandThe article is based on the results of research on the sector of public relation (PR) agencies in Poland, which is an important part of the entire PR industry. The purpose of this article is to determine the potential of this sector in the post-pandemic period in the light of research results. The analysis focused on key parameters that influence the condition of the PR agencies sector, such as the number of agencies, type of activity, legal form, territorial distribution and financial indicators. Desk research (qualitative methodology) was used as the main research technique. The research was conducted on the basis of available databases and own datasets, such as lists of PR agencies, data from the Central Statistical Office (GUS), records stored in the Bisnode database, data from PR agencies’ websites and others. At a further stage, quantitative analysis of the collected statistical data was applied. The article illustrates the role of PR agencies in terms of the entire PR industry and presents a scheme for building a sampling frame on this type of companies.https://doi.org/10.2478/minib-2022-0009mediaresearchpublic relationspublic relation agenciespr specialistcrisis managementa12c18d4h12j11l84 |
| spellingShingle | Tworzydło Dariusz Szuba Przemysław Sector of Public Relations Agencies in Poland: Its State and Perspectives After the Covid-19 Pandemic Marketing of Scientific and Research Organizations media research public relations public relation agencies pr specialist crisis management a12 c18 d4 h12 j11 l84 |
| title | Sector of Public Relations Agencies in Poland: Its State and Perspectives After the Covid-19 Pandemic |
| title_full | Sector of Public Relations Agencies in Poland: Its State and Perspectives After the Covid-19 Pandemic |
| title_fullStr | Sector of Public Relations Agencies in Poland: Its State and Perspectives After the Covid-19 Pandemic |
| title_full_unstemmed | Sector of Public Relations Agencies in Poland: Its State and Perspectives After the Covid-19 Pandemic |
| title_short | Sector of Public Relations Agencies in Poland: Its State and Perspectives After the Covid-19 Pandemic |
| title_sort | sector of public relations agencies in poland its state and perspectives after the covid 19 pandemic |
| topic | media research public relations public relation agencies pr specialist crisis management a12 c18 d4 h12 j11 l84 |
| url | https://doi.org/10.2478/minib-2022-0009 |
| work_keys_str_mv | AT tworzydłodariusz sectorofpublicrelationsagenciesinpolanditsstateandperspectivesafterthecovid19pandemic AT szubaprzemysław sectorofpublicrelationsagenciesinpolanditsstateandperspectivesafterthecovid19pandemic |