News Media Performance Evaluated by National Audiences: How Media Environments and User Preferences Matter

Media fragmentation and polarization have contributed to blurring the lines between professional and non-professional journalism. Internationally, more fragmented-polarized media environments are often associated with the emergence of non-professional news providers, the weakening of journalistic st...

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Main Authors: Desiree Steppat, Laia Castro Herrero, Frank Esser
Format: Article
Language:English
Published: Cogitatio 2020-08-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/3091
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author Desiree Steppat
Laia Castro Herrero
Frank Esser
author_facet Desiree Steppat
Laia Castro Herrero
Frank Esser
author_sort Desiree Steppat
collection DOAJ
description Media fragmentation and polarization have contributed to blurring the lines between professional and non-professional journalism. Internationally, more fragmented-polarized media environments are often associated with the emergence of non-professional news providers, the weakening of journalistic standards, and the segmentation of audiences along ideological leanings. Furthermore, these environments are home to partisan and alternative news media outlets, some of which try to actively undermine the credibility of traditional mainstream media in their reporting. By following an audience-centric approach, this study investigates the consequences of more fragmented-polarized media environments and consumption habits on users’ perceptions of news media performance. We use online-survey data from five countries that differ in the extent of fragmentation and polarization in the media environment (CH = 1,859, DK = 2,667, IT = 2,121, PL = 2,536, US = 3,493). We find that perceptions of high news media performance are more likely to be expressed by citizens from less fragmented-polarized media environments. Positive perceptions of news media performance are also stronger among users of traditional media, and those who inform themselves in a more attitude-congruent manner. By contrast, citizens from more fragmented-polarized media environments and users of alternative news media tend to express less satisfaction with news media performance. Based on these results, we argue that perceptions of news media performance among news users are shaped by their individual media choices as well as by the composition of the news media environments that surrounds them.
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spelling doaj.art-5ef02504aad24d71a17e328786a20f772022-12-22T00:50:50ZengCogitatioMedia and Communication2183-24392020-08-018332133410.17645/mac.v8i3.30911609News Media Performance Evaluated by National Audiences: How Media Environments and User Preferences MatterDesiree Steppat0Laia Castro Herrero1Frank Esser2Department of Communication and Media Research, University of Zurich, SwitzerlandDepartment of Communication and Media Research, University of Zurich, SwitzerlandDepartment of Communication and Media Research, University of Zurich, SwitzerlandMedia fragmentation and polarization have contributed to blurring the lines between professional and non-professional journalism. Internationally, more fragmented-polarized media environments are often associated with the emergence of non-professional news providers, the weakening of journalistic standards, and the segmentation of audiences along ideological leanings. Furthermore, these environments are home to partisan and alternative news media outlets, some of which try to actively undermine the credibility of traditional mainstream media in their reporting. By following an audience-centric approach, this study investigates the consequences of more fragmented-polarized media environments and consumption habits on users’ perceptions of news media performance. We use online-survey data from five countries that differ in the extent of fragmentation and polarization in the media environment (CH = 1,859, DK = 2,667, IT = 2,121, PL = 2,536, US = 3,493). We find that perceptions of high news media performance are more likely to be expressed by citizens from less fragmented-polarized media environments. Positive perceptions of news media performance are also stronger among users of traditional media, and those who inform themselves in a more attitude-congruent manner. By contrast, citizens from more fragmented-polarized media environments and users of alternative news media tend to express less satisfaction with news media performance. Based on these results, we argue that perceptions of news media performance among news users are shaped by their individual media choices as well as by the composition of the news media environments that surrounds them.https://www.cogitatiopress.com/mediaandcommunication/article/view/3091alternative mediaaudiencesmedia environmentmedia performancenewsonline mediapolarizationtraditional media
spellingShingle Desiree Steppat
Laia Castro Herrero
Frank Esser
News Media Performance Evaluated by National Audiences: How Media Environments and User Preferences Matter
Media and Communication
alternative media
audiences
media environment
media performance
news
online media
polarization
traditional media
title News Media Performance Evaluated by National Audiences: How Media Environments and User Preferences Matter
title_full News Media Performance Evaluated by National Audiences: How Media Environments and User Preferences Matter
title_fullStr News Media Performance Evaluated by National Audiences: How Media Environments and User Preferences Matter
title_full_unstemmed News Media Performance Evaluated by National Audiences: How Media Environments and User Preferences Matter
title_short News Media Performance Evaluated by National Audiences: How Media Environments and User Preferences Matter
title_sort news media performance evaluated by national audiences how media environments and user preferences matter
topic alternative media
audiences
media environment
media performance
news
online media
polarization
traditional media
url https://www.cogitatiopress.com/mediaandcommunication/article/view/3091
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