Pemakaian E-Commerce untuk Usaha Kecil dan Menengah Guna Meningkatkan Daya Saing
One key to the success of Small and Medium Enterprises (SMEs) is the availability of a clear market for the products. Meanwhile, the fundamental weaknesses faced by SMEs in marketing are low market orientation, weakness in a complex and sharp competition and inadequate marketing infrastructure. Face...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2013-12-01
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| Series: | ComTech |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/comtech/article/view/2486 |
| _version_ | 1797722833518854144 |
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| author | Julisar Julisar Eka Miranda |
| author_facet | Julisar Julisar Eka Miranda |
| author_sort | Julisar Julisar |
| collection | DOAJ |
| description | One key to the success of Small and Medium Enterprises (SMEs) is the availability of a clear market for the products. Meanwhile, the fundamental weaknesses faced by SMEs in marketing are low market orientation, weakness in a complex and sharp competition and inadequate marketing infrastructure. Faced with an increasingly open market mechanisms and competitive, market control is prerequisite for improving competitiveness. Therefore, expansion of market access with Web-based Information Technology is now needed as a medium for global communication. One thing that gives a competitive advantage in international trade competition is information technology of electronic commerce or e-commerce. This paper shows the important role of e-commerce for SMEs in Indonesia and how to model the development of e-commerce. This paper intends to show the important role of e-commerce for SMEs in Indonesia and how to model the development of ecommerce. |
| first_indexed | 2024-03-12T09:54:28Z |
| format | Article |
| id | doaj.art-5ef7bbb93b544ba4acb70fff7af05d23 |
| institution | Directory Open Access Journal |
| issn | 2087-1244 2476-907X |
| language | English |
| last_indexed | 2024-03-12T09:54:28Z |
| publishDate | 2013-12-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | ComTech |
| spelling | doaj.art-5ef7bbb93b544ba4acb70fff7af05d232023-09-02T12:20:17ZengBina Nusantara UniversityComTech2087-12442476-907X2013-12-014263864510.21512/comtech.v4i2.24861893Pemakaian E-Commerce untuk Usaha Kecil dan Menengah Guna Meningkatkan Daya SaingJulisar Julisar0Eka Miranda1Bina Nusantara UniversityBina Nusantara UniversityOne key to the success of Small and Medium Enterprises (SMEs) is the availability of a clear market for the products. Meanwhile, the fundamental weaknesses faced by SMEs in marketing are low market orientation, weakness in a complex and sharp competition and inadequate marketing infrastructure. Faced with an increasingly open market mechanisms and competitive, market control is prerequisite for improving competitiveness. Therefore, expansion of market access with Web-based Information Technology is now needed as a medium for global communication. One thing that gives a competitive advantage in international trade competition is information technology of electronic commerce or e-commerce. This paper shows the important role of e-commerce for SMEs in Indonesia and how to model the development of e-commerce. This paper intends to show the important role of e-commerce for SMEs in Indonesia and how to model the development of ecommerce.https://journal.binus.ac.id/index.php/comtech/article/view/2486small and medium enterprise, information technology, e-commerce, competitive advantage |
| spellingShingle | Julisar Julisar Eka Miranda Pemakaian E-Commerce untuk Usaha Kecil dan Menengah Guna Meningkatkan Daya Saing ComTech small and medium enterprise, information technology, e-commerce, competitive advantage |
| title | Pemakaian E-Commerce untuk Usaha Kecil dan Menengah Guna Meningkatkan Daya Saing |
| title_full | Pemakaian E-Commerce untuk Usaha Kecil dan Menengah Guna Meningkatkan Daya Saing |
| title_fullStr | Pemakaian E-Commerce untuk Usaha Kecil dan Menengah Guna Meningkatkan Daya Saing |
| title_full_unstemmed | Pemakaian E-Commerce untuk Usaha Kecil dan Menengah Guna Meningkatkan Daya Saing |
| title_short | Pemakaian E-Commerce untuk Usaha Kecil dan Menengah Guna Meningkatkan Daya Saing |
| title_sort | pemakaian e commerce untuk usaha kecil dan menengah guna meningkatkan daya saing |
| topic | small and medium enterprise, information technology, e-commerce, competitive advantage |
| url | https://journal.binus.ac.id/index.php/comtech/article/view/2486 |
| work_keys_str_mv | AT julisarjulisar pemakaianecommerceuntukusahakecildanmenengahgunameningkatkandayasaing AT ekamiranda pemakaianecommerceuntukusahakecildanmenengahgunameningkatkandayasaing |