| Summary: | The state of Mato Grosso do Sul/Brazil has been recognized by its potential to boost regional tourism activity through the dissemination of its particular culture – which includes the production of handicrafts based on sheep’s wool. Thus, the present study was intent to analyze the dynamic scope in which the insertion of sheep’s handicrafts as tourist product in municipalities of Mato Grosso do Sul/ Brazil may occur. For this, semi-structured questionnaires, and interviews with guiding questions were used. It was observed that the handicrafts with sheep’s wool does not effectively lay down within the investigated tourism territories, mainly due to the organizational strategies of the groups, and the lack of dynamism of their community-based tourism.
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