03 Reaching Out Strategies for Higher Education Institution in Cambodia
Education is increasingly a global business with rapid growth in both campus and distance learning facilitated by the Internet. The term “marketing” becomes controversy among educational practitioners when it involves sales, advertising and public relations strategy. Reaching out strategies is a pro...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Association of Social and Educational Innovation
2015-05-01
|
| Series: | International Journal of Social and Educational Innovation |
| Subjects: | |
| Online Access: | https://journals.aseiacademic.org/index.php/ijsei/article/view/45 |
| _version_ | 1811283255541891072 |
|---|---|
| author | Chee Seng LEOW Wing Sum Vincent LEONG Ahmad MAISARAH Hock Seng SIAN Nadason MARIMTHU |
| author_facet | Chee Seng LEOW Wing Sum Vincent LEONG Ahmad MAISARAH Hock Seng SIAN Nadason MARIMTHU |
| author_sort | Chee Seng LEOW |
| collection | DOAJ |
| description | Education is increasingly a global business with rapid growth in both campus and distance
learning facilitated by the Internet. The term “marketing” becomes controversy among educational
practitioners when it involves sales, advertising and public relations strategy. Reaching out
strategies is a process that can make positive contribution to both economic capital and social. This
journal starts with background study of Cambodia. In the second stage, the journal starts to review
education system in Cambodia from French colonial up to date. After understanding the education
system in Cambodia, consumer behaviour towards higher education in Cambodia was analysed for
both local and international candidates. The paper ended by proposing various methods for
reaching out for Cambodia and global markets. |
| first_indexed | 2024-04-13T02:07:09Z |
| format | Article |
| id | doaj.art-5f3007de90604823b2b143f98c014103 |
| institution | Directory Open Access Journal |
| issn | 2393-0373 |
| language | English |
| last_indexed | 2024-04-13T02:07:09Z |
| publishDate | 2015-05-01 |
| publisher | Association of Social and Educational Innovation |
| record_format | Article |
| series | International Journal of Social and Educational Innovation |
| spelling | doaj.art-5f3007de90604823b2b143f98c0141032022-12-22T03:07:24ZengAssociation of Social and Educational InnovationInternational Journal of Social and Educational Innovation2393-03732015-05-0103 Reaching Out Strategies for Higher Education Institution in CambodiaChee Seng LEOW0Wing Sum Vincent LEONG1Ahmad MAISARAH2Hock Seng SIAN3Nadason MARIMTHU4IIC University of Technology, CambodiaIIC University of Technology, CambodiaNational University of MalaysiaIIC University of Technology, Cambodia.IIC University of Technology, CambodiaEducation is increasingly a global business with rapid growth in both campus and distance learning facilitated by the Internet. The term “marketing” becomes controversy among educational practitioners when it involves sales, advertising and public relations strategy. Reaching out strategies is a process that can make positive contribution to both economic capital and social. This journal starts with background study of Cambodia. In the second stage, the journal starts to review education system in Cambodia from French colonial up to date. After understanding the education system in Cambodia, consumer behaviour towards higher education in Cambodia was analysed for both local and international candidates. The paper ended by proposing various methods for reaching out for Cambodia and global markets.https://journals.aseiacademic.org/index.php/ijsei/article/view/45marketinghigher educationconsumer behaviourstrategic marketingmarketing strategy |
| spellingShingle | Chee Seng LEOW Wing Sum Vincent LEONG Ahmad MAISARAH Hock Seng SIAN Nadason MARIMTHU 03 Reaching Out Strategies for Higher Education Institution in Cambodia International Journal of Social and Educational Innovation marketing higher education consumer behaviour strategic marketing marketing strategy |
| title | 03 Reaching Out Strategies for Higher Education Institution in Cambodia |
| title_full | 03 Reaching Out Strategies for Higher Education Institution in Cambodia |
| title_fullStr | 03 Reaching Out Strategies for Higher Education Institution in Cambodia |
| title_full_unstemmed | 03 Reaching Out Strategies for Higher Education Institution in Cambodia |
| title_short | 03 Reaching Out Strategies for Higher Education Institution in Cambodia |
| title_sort | 03 reaching out strategies for higher education institution in cambodia |
| topic | marketing higher education consumer behaviour strategic marketing marketing strategy |
| url | https://journals.aseiacademic.org/index.php/ijsei/article/view/45 |
| work_keys_str_mv | AT cheesengleow 03reachingoutstrategiesforhighereducationinstitutionincambodia AT wingsumvincentleong 03reachingoutstrategiesforhighereducationinstitutionincambodia AT ahmadmaisarah 03reachingoutstrategiesforhighereducationinstitutionincambodia AT hocksengsian 03reachingoutstrategiesforhighereducationinstitutionincambodia AT nadasonmarimthu 03reachingoutstrategiesforhighereducationinstitutionincambodia |