A SWOT Analysis on Jasmine Used Book Store in Taiwan
The objective of this study is to perform a SWOT analysis on a used bookstore in Taiwan named Jasmine. Semi-structured interviews, observations and documents review were used for data collection. Jasmine used bookstore aims for better sales and higher profits besides promoting a reading cultur...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM PRESS
2016-07-01
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| Series: | Journal of Business Management and Accounting |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/jbma/article/view/8841 |