MULTI-SENSORY BRANDING AS A TOOL FOR THE FORMATION OF A POSITIVE IMAGE OF THE HIGHER EDUCATION INSTITUTION
The purpose of this article is to study the relevance of the use of sensory branding in higher education and the development of an algorithm for educational brand, based on the use of the senses of the consumer: hearing, sight, touch, smell and taste.Methods. As a methodological basis author uses me...
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| Format: | Article |
| Language: | Russian |
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Russian State Vocational Pedagogical University
2015-05-01
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| Series: | Obrazovanie i Nauka |
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| Online Access: | https://www.edscience.ru/jour/article/view/397 |