A Community-wide Media Campaign to Promote Walking in a Missouri Town
Introduction Engaging in moderate physical activity for 30 minutes five or more times per week substantially reduces the risk of coronary heart disease, stroke, colon cancer, diabetes, high blood pressure, and obesity, and walking is an easy and accessible way to achieve this goal. A theory-based ma...
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| Format: | Article |
| Language: | English |
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Centers for Disease Control and Prevention
2005-09-01
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| Series: | Preventing Chronic Disease |
| Subjects: | |
| Online Access: | http://www.cdc.gov/pcd/issues/2005/oct/05_0010.htm |
| _version_ | 1797669172586479616 |
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| author | Ricardo J. Wray, PhD Keri Jupka, MPH Cathy Ludwig-Bell, PhD |
| author_facet | Ricardo J. Wray, PhD Keri Jupka, MPH Cathy Ludwig-Bell, PhD |
| author_sort | Ricardo J. Wray, PhD |
| collection | DOAJ |
| description | Introduction Engaging in moderate physical activity for 30 minutes five or more times per week substantially reduces the risk of coronary heart disease, stroke, colon cancer, diabetes, high blood pressure, and obesity, and walking is an easy and accessible way to achieve this goal. A theory-based mass media campaign promoted walking and local community-sponsored wellness initiatives through four types of media (billboard, newspaper, radio, and poster advertisements) in St Joseph, Mo, over 5 months during the summer of 2003. Methods The Walk Missouri campaign was conducted in four phases: 1) formative research, 2) program design and pretesting, 3) implementation, and 4) impact assessment. Using a postcampaign-only, cross-sectional design, a telephone survey (N = 297) was conducted in St Joseph to assess campaign impact. Study outcomes were pro-walking beliefs and behaviors. Results One in three survey respondents reported seeing or hearing campaign messages on one or more types of media. Reported exposure to the campaign was significantly associated with two of four pro-walking belief scales (social and pleasure benefits) and with one of three community-sponsored activities (participation in a community-sponsored walk) controlling for demographic, health status, and environmental factors. Exposure was also significantly associated with one of three general walking behaviors (number of days per week walking) when controlling for age and health status but not when beliefs were introduced into the model, consistent with an a priori theoretical mechanism: the mediating effect of pro-walking beliefs on the exposure–walking association. Conclusion These results suggest that a media campaign can enhance the success of community-based efforts to promote pro-walking beliefs and behaviors. |
| first_indexed | 2024-03-11T20:40:17Z |
| format | Article |
| id | doaj.art-5f721cbe4a5c4b4ca71211649c991867 |
| institution | Directory Open Access Journal |
| issn | 1545-1151 |
| language | English |
| last_indexed | 2024-03-11T20:40:17Z |
| publishDate | 2005-09-01 |
| publisher | Centers for Disease Control and Prevention |
| record_format | Article |
| series | Preventing Chronic Disease |
| spelling | doaj.art-5f721cbe4a5c4b4ca71211649c9918672023-10-02T03:12:39ZengCenters for Disease Control and PreventionPreventing Chronic Disease1545-11512005-09-0124A Community-wide Media Campaign to Promote Walking in a Missouri TownRicardo J. Wray, PhDKeri Jupka, MPHCathy Ludwig-Bell, PhDIntroduction Engaging in moderate physical activity for 30 minutes five or more times per week substantially reduces the risk of coronary heart disease, stroke, colon cancer, diabetes, high blood pressure, and obesity, and walking is an easy and accessible way to achieve this goal. A theory-based mass media campaign promoted walking and local community-sponsored wellness initiatives through four types of media (billboard, newspaper, radio, and poster advertisements) in St Joseph, Mo, over 5 months during the summer of 2003. Methods The Walk Missouri campaign was conducted in four phases: 1) formative research, 2) program design and pretesting, 3) implementation, and 4) impact assessment. Using a postcampaign-only, cross-sectional design, a telephone survey (N = 297) was conducted in St Joseph to assess campaign impact. Study outcomes were pro-walking beliefs and behaviors. Results One in three survey respondents reported seeing or hearing campaign messages on one or more types of media. Reported exposure to the campaign was significantly associated with two of four pro-walking belief scales (social and pleasure benefits) and with one of three community-sponsored activities (participation in a community-sponsored walk) controlling for demographic, health status, and environmental factors. Exposure was also significantly associated with one of three general walking behaviors (number of days per week walking) when controlling for age and health status but not when beliefs were introduced into the model, consistent with an a priori theoretical mechanism: the mediating effect of pro-walking beliefs on the exposure–walking association. Conclusion These results suggest that a media campaign can enhance the success of community-based efforts to promote pro-walking beliefs and behaviors.http://www.cdc.gov/pcd/issues/2005/oct/05_0010.htmpublic healthchronic diseasepreventioncommunitymedia campaignwalkingMissouri |
| spellingShingle | Ricardo J. Wray, PhD Keri Jupka, MPH Cathy Ludwig-Bell, PhD A Community-wide Media Campaign to Promote Walking in a Missouri Town Preventing Chronic Disease public health chronic disease prevention community media campaign walking Missouri |
| title | A Community-wide Media Campaign to Promote Walking in a Missouri Town |
| title_full | A Community-wide Media Campaign to Promote Walking in a Missouri Town |
| title_fullStr | A Community-wide Media Campaign to Promote Walking in a Missouri Town |
| title_full_unstemmed | A Community-wide Media Campaign to Promote Walking in a Missouri Town |
| title_short | A Community-wide Media Campaign to Promote Walking in a Missouri Town |
| title_sort | community wide media campaign to promote walking in a missouri town |
| topic | public health chronic disease prevention community media campaign walking Missouri |
| url | http://www.cdc.gov/pcd/issues/2005/oct/05_0010.htm |
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