Crowdedness mediates the effect of social identification on positive emotion in a crowd: a survey of two crowd events.

Exposure to crowding is said to be aversive, yet people also seek out and enjoy crowded situations. We surveyed participants at two crowd events to test the prediction of self-categorization theory that variable emotional responses to crowding are a function of social identification with the crowd....

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Main Authors: David Novelli, John Drury, Stephen Reicher, Clifford Stott
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2013-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3827307?pdf=render
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author David Novelli
John Drury
Stephen Reicher
Clifford Stott
author_facet David Novelli
John Drury
Stephen Reicher
Clifford Stott
author_sort David Novelli
collection DOAJ
description Exposure to crowding is said to be aversive, yet people also seek out and enjoy crowded situations. We surveyed participants at two crowd events to test the prediction of self-categorization theory that variable emotional responses to crowding are a function of social identification with the crowd. In data collected from participants who attended a crowded outdoor music event (n = 48), identification with the crowd predicted feeling less crowded; and there was an indirect effect of identification with the crowd on positive emotion through feeling less crowded. Identification with the crowd also moderated the relation between feeling less crowded and positive emotion. In data collected at a demonstration march (n = 112), identification with the crowd predicted central (most dense) location in the crowd; and there was an indirect effect of identification with the crowd on positive emotion through central location in the crowd. Positive emotion in the crowd also increased over the duration of the crowd event. These findings are in line with the predictions of self-categorization theory. They are inconsistent with approaches that suggest that crowding is inherently aversive; and they cannot easily be explained through the concept of 'personal space'.
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spelling doaj.art-5f7673b6a5bd4870999d88eb1766f3fe2022-12-22T03:06:06ZengPublic Library of Science (PLoS)PLoS ONE1932-62032013-01-01811e7898310.1371/journal.pone.0078983Crowdedness mediates the effect of social identification on positive emotion in a crowd: a survey of two crowd events.David NovelliJohn DruryStephen ReicherClifford StottExposure to crowding is said to be aversive, yet people also seek out and enjoy crowded situations. We surveyed participants at two crowd events to test the prediction of self-categorization theory that variable emotional responses to crowding are a function of social identification with the crowd. In data collected from participants who attended a crowded outdoor music event (n = 48), identification with the crowd predicted feeling less crowded; and there was an indirect effect of identification with the crowd on positive emotion through feeling less crowded. Identification with the crowd also moderated the relation between feeling less crowded and positive emotion. In data collected at a demonstration march (n = 112), identification with the crowd predicted central (most dense) location in the crowd; and there was an indirect effect of identification with the crowd on positive emotion through central location in the crowd. Positive emotion in the crowd also increased over the duration of the crowd event. These findings are in line with the predictions of self-categorization theory. They are inconsistent with approaches that suggest that crowding is inherently aversive; and they cannot easily be explained through the concept of 'personal space'.http://europepmc.org/articles/PMC3827307?pdf=render
spellingShingle David Novelli
John Drury
Stephen Reicher
Clifford Stott
Crowdedness mediates the effect of social identification on positive emotion in a crowd: a survey of two crowd events.
PLoS ONE
title Crowdedness mediates the effect of social identification on positive emotion in a crowd: a survey of two crowd events.
title_full Crowdedness mediates the effect of social identification on positive emotion in a crowd: a survey of two crowd events.
title_fullStr Crowdedness mediates the effect of social identification on positive emotion in a crowd: a survey of two crowd events.
title_full_unstemmed Crowdedness mediates the effect of social identification on positive emotion in a crowd: a survey of two crowd events.
title_short Crowdedness mediates the effect of social identification on positive emotion in a crowd: a survey of two crowd events.
title_sort crowdedness mediates the effect of social identification on positive emotion in a crowd a survey of two crowd events
url http://europepmc.org/articles/PMC3827307?pdf=render
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