Understanding the influencing mechanism of users’ participation in live streaming shopping: A socio-technical perspective

Understanding the influencing mechanism of users’ participation in live streaming shopping: A socio-technical perspective

IntroductionIn live streaming shopping, exploring the influencing mechanism of consumers’ participation is an important prerequi site for understanding consumer behavior in social commerce activities. The purpose of this study is to explore the relationship betw een technological and social factors...

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Bibliographic Details
Main Authors: Xueyan Dong, Xu Liu, Xuan Xiao
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-01-01
Series:Frontiers in Psychology
Subjects:
live streaming
socio-technical perspective
IT afordance
attraction
cognitive assimilation
live streaming participation
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1082981/full

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