Georgias Cancer Awareness and Education Campaign: Combining Public Health Models and Private Sector Communications Strategies
The Georgia Cancer Awareness and Education Campaign was launched in September 2002 with the goals of supporting cancer prevention and early detection efforts, heightening awareness of and understanding about the five leading cancers among Georgia residents, and enhancing awareness and education abou...
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| Format: | Article |
| Language: | English |
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Centers for Disease Control and Prevention
2004-07-01
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| Series: | Preventing Chronic Disease |
| Subjects: | |
| Online Access: | http://www.cdc.gov/pcd/issues/2004/jul/04_0030.htm |
| _version_ | 1827613655884103680 |
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| author | Demetrius M. Parker |
| author_facet | Demetrius M. Parker |
| author_sort | Demetrius M. Parker |
| collection | DOAJ |
| description | The Georgia Cancer Awareness and Education Campaign was launched in September 2002 with the goals of supporting cancer prevention and early detection efforts, heightening awareness of and understanding about the five leading cancers among Georgia residents, and enhancing awareness and education about the importance of proper nutrition, exercise, and healthy lifestyles. The inaugural year of the campaign is outlined, beginning with adherence to the public health principles of surveillance, risk factor identification, intervention evaluation, and implementation. A strategic and integrated communications campaign, using tactics such as paid advertising, public service announcements, local community relations, media releases, a documentary film, special events, and other components, is described in detail with links to multimedia samples. With an estimated budget of $3.1 million, the first year of the campaign focuses on breast and cervical cancer screening and early detection. |
| first_indexed | 2024-03-09T08:42:50Z |
| format | Article |
| id | doaj.art-5fa6c1c848594424bfa003cff0e9bb8a |
| institution | Directory Open Access Journal |
| issn | 1545-1151 |
| language | English |
| last_indexed | 2024-03-09T08:42:50Z |
| publishDate | 2004-07-01 |
| publisher | Centers for Disease Control and Prevention |
| record_format | Article |
| series | Preventing Chronic Disease |
| spelling | doaj.art-5fa6c1c848594424bfa003cff0e9bb8a2023-12-02T16:04:23ZengCenters for Disease Control and PreventionPreventing Chronic Disease1545-11512004-07-0113Georgias Cancer Awareness and Education Campaign: Combining Public Health Models and Private Sector Communications StrategiesDemetrius M. ParkerThe Georgia Cancer Awareness and Education Campaign was launched in September 2002 with the goals of supporting cancer prevention and early detection efforts, heightening awareness of and understanding about the five leading cancers among Georgia residents, and enhancing awareness and education about the importance of proper nutrition, exercise, and healthy lifestyles. The inaugural year of the campaign is outlined, beginning with adherence to the public health principles of surveillance, risk factor identification, intervention evaluation, and implementation. A strategic and integrated communications campaign, using tactics such as paid advertising, public service announcements, local community relations, media releases, a documentary film, special events, and other components, is described in detail with links to multimedia samples. With an estimated budget of $3.1 million, the first year of the campaign focuses on breast and cervical cancer screening and early detection.http://www.cdc.gov/pcd/issues/2004/jul/04_0030.htmGeorgiacancereducationchronic diseasepublic health |
| spellingShingle | Demetrius M. Parker Georgias Cancer Awareness and Education Campaign: Combining Public Health Models and Private Sector Communications Strategies Preventing Chronic Disease Georgia cancer education chronic disease public health |
| title | Georgias Cancer Awareness and Education Campaign: Combining Public Health Models and Private Sector Communications Strategies |
| title_full | Georgias Cancer Awareness and Education Campaign: Combining Public Health Models and Private Sector Communications Strategies |
| title_fullStr | Georgias Cancer Awareness and Education Campaign: Combining Public Health Models and Private Sector Communications Strategies |
| title_full_unstemmed | Georgias Cancer Awareness and Education Campaign: Combining Public Health Models and Private Sector Communications Strategies |
| title_short | Georgias Cancer Awareness and Education Campaign: Combining Public Health Models and Private Sector Communications Strategies |
| title_sort | georgias cancer awareness and education campaign combining public health models and private sector communications strategies |
| topic | Georgia cancer education chronic disease public health |
| url | http://www.cdc.gov/pcd/issues/2004/jul/04_0030.htm |
| work_keys_str_mv | AT demetriusmparker georgiascancerawarenessandeducationcampaigncombiningpublichealthmodelsandprivatesectorcommunicationsstrategies |