AI Chatbots in Chinese higher education: adoption, perception, and influence among graduate students—an integrated analysis utilizing UTAUT and ECM models

AI Chatbots in Chinese higher education: adoption, perception, and influence among graduate students—an integrated analysis utilizing UTAUT and ECM models

This study is centered on investigating the acceptance and utilization of AI Chatbot technology among graduate students in China and its implications for higher education. Employing a fusion of the UTAUT (Unified Theory of Acceptance and Use of Technology) model and the ECM (Expectation-Confirmation...

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Bibliographic Details
Main Authors: Weiqi Tian, Jingshen Ge, Yu Zhao, Xu Zheng
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-02-01
Series:Frontiers in Psychology
Subjects:
AI Chatbot
Chinese graduate students
technology acceptance
UTAUT
ECM
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1268549/full

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