Fair appearance as a main form of sales promotion in the interorganizational environment
Development of business to business marketing is especially manifested when effective promotional forms are being incorporated and integrated in processes of connection with organizational buyers. Among them, in the framework of strategic actions aimed at the sales promotion, fair appearance stands...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Viša ekonomska škola Peć, Leposavić
2014-01-01
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| Series: | Ekonomski Signali |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2014/1452-44571402015D.pdf |
| _version_ | 1811246565197611008 |
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| author | Dević Željko Papović Zoran |
| author_facet | Dević Željko Papović Zoran |
| author_sort | Dević Željko |
| collection | DOAJ |
| description | Development of business to business marketing is especially manifested when effective promotional forms are being incorporated and integrated in processes of connection with organizational buyers. Among them, in the framework of strategic actions aimed at the sales promotion, fair appearance stands out as a necessary mechanism of industrial companies' competitiveness on the interorganizational market, with an array of market incentives and benefits. Despite the modest scope of research in this field, the goal of the paper is to analyze and point to the relevant indicators of industrial practices which deal with the role and the importance of fairs in the creation of intensive contacts and relationships with organizational buyers, as well as the necessity of their planning. Taking this into account, special attention is paid to the thorough elaboration of all planned phases of fair appearance and their complete synchronization with the aim of achieving optimal results. |
| first_indexed | 2024-04-12T14:55:18Z |
| format | Article |
| id | doaj.art-5fa993905c0e460598e5cf037bd9201a |
| institution | Directory Open Access Journal |
| issn | 1452-4457 |
| language | English |
| last_indexed | 2024-04-12T14:55:18Z |
| publishDate | 2014-01-01 |
| publisher | Viša ekonomska škola Peć, Leposavić |
| record_format | Article |
| series | Ekonomski Signali |
| spelling | doaj.art-5fa993905c0e460598e5cf037bd9201a2022-12-22T03:28:15ZengViša ekonomska škola Peć, LeposavićEkonomski Signali1452-44572014-01-0192153210.5937/ekonsig1402015D1452-44571402015DFair appearance as a main form of sales promotion in the interorganizational environmentDević Željko0Papović Zoran1Visoka ekonomska škola strukovnih studija Peć, LeposavićVisoka ekonomska škola strukovnih studija Peć, LeposavićDevelopment of business to business marketing is especially manifested when effective promotional forms are being incorporated and integrated in processes of connection with organizational buyers. Among them, in the framework of strategic actions aimed at the sales promotion, fair appearance stands out as a necessary mechanism of industrial companies' competitiveness on the interorganizational market, with an array of market incentives and benefits. Despite the modest scope of research in this field, the goal of the paper is to analyze and point to the relevant indicators of industrial practices which deal with the role and the importance of fairs in the creation of intensive contacts and relationships with organizational buyers, as well as the necessity of their planning. Taking this into account, special attention is paid to the thorough elaboration of all planned phases of fair appearance and their complete synchronization with the aim of achieving optimal results.http://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2014/1452-44571402015D.pdfbusiness to business marketingsales promotionindustrial fairsplan of fair appearance |
| spellingShingle | Dević Željko Papović Zoran Fair appearance as a main form of sales promotion in the interorganizational environment Ekonomski Signali business to business marketing sales promotion industrial fairs plan of fair appearance |
| title | Fair appearance as a main form of sales promotion in the interorganizational environment |
| title_full | Fair appearance as a main form of sales promotion in the interorganizational environment |
| title_fullStr | Fair appearance as a main form of sales promotion in the interorganizational environment |
| title_full_unstemmed | Fair appearance as a main form of sales promotion in the interorganizational environment |
| title_short | Fair appearance as a main form of sales promotion in the interorganizational environment |
| title_sort | fair appearance as a main form of sales promotion in the interorganizational environment |
| topic | business to business marketing sales promotion industrial fairs plan of fair appearance |
| url | http://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2014/1452-44571402015D.pdf |
| work_keys_str_mv | AT deviczeljko fairappearanceasamainformofsalespromotionintheinterorganizationalenvironment AT papoviczoran fairappearanceasamainformofsalespromotionintheinterorganizationalenvironment |