Marketing performance and factors influencing farmers choice for agricultural output marketing channels: the case of garden pea (Pisum sativum) in India

Marketing performance and factors influencing farmers choice for agricultural output marketing channels: the case of garden pea (Pisum sativum) in India

Agriculture is the backbone of Indian economy and farmers play significant role in sustaining the sector. However, farmers face several challenges such as poor market access and limited access to market information which adversely affect their marketing performance. Therefore, this study aimed to ex...

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Bibliographic Details
Main Authors: Pankaj Thakur, Piyush Mehta, Chhaya Devi, Prashant Sharma, Krishna Kumar Singh, Shikha Yadav, Priyanka Lal, Yashpal Singh Raghav, Promil Kapoor, Pradeep Mishra
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-12-01
Series:Frontiers in Sustainable Food Systems
Subjects:
marketing channels
performance
efficiency
factors
choice
multinomial logistic regression
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2023.1270121/full

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